No matter how much love you have for animals, as an animal welfare organization you still need donations to fund basic necessities. Food, bedding, and medicine all come with a price and raising the funds to cover them is one of your biggest goals. Depending on your support system, partnerships, and the number of animals you provide care for, finding donors is sometimes challenging for animal shelters.

We’ve put together a list with five of our favorite fundraising ideas to increase donations to your animal shelter.

 

  • Professional Pet Photos

People treat their pets like family and giving them a chance to have professional photos taken is a great opportunity to raise money for your animal shelter. Partner with a local professional photographer to set up a photo opportunity at your location. Invite local community members to bring their pets for a photo session. You can charge a flat fee or accept donations depending on the photographers pricing. In addition to money raised by pictures, visitors may find a new beloved family member they’d like to adopt.

 

  • Pet Costume Contest

A pet costume contest is another fun way to raise money. Look for local community events like builder shows or street fairs that offer vendor spaces to organizations. Once you have an event scheduled, invite the community to submit pictures of the pets in costumes for a friendly competition. At the event, display the photos and let visitors vote for their favorite one with monetary contributions. When the contest is over, award the top three with a pet store gift card or baskets filled with pet supplies.

 

  • Hold a Pet Wash

Hosting a pet wash is a fun twist on the traditional car wash approach. Find a public spot that will let you set up that gets a good amount of foot traffic and is easy for patrons to stop in. Offer to give their pets a bath in exchange for a donation to your animal shelter.

 

  • Sell Animal Calendars

Calendars filled with animal pictures are a huge hit! You can either take pictures of animals available for adoption or ask adopting families to submit pictures of their furry family members. Connect with a local printing company to create and finalize the calendars and then sell them starting in November at events you attend, on social media, or on your website.

 

  • Add Penny-Wars to your Vendor Table

Many animal shelters set up at vendor events throughout the year. Having a game or some engaging activity at your table is a great way to attract traffic and start conversations. A Penny War allows attendees to vote for either a favorite animal or breed by dropping their change into the appropriate bucket.

Animals have a knack for capturing the hearts of many, which is why photographing the animals in your care is a crucial step in preparing for adoptions. Potential adopters spend time scouring the Internet looking for the right match for their family. As they scroll through pictures, you want to make sure they stop on your website or social media page and call about one of the dogs or cats you have available. Taking great photos of animals is not always easy because they are unpredictable and don’t always want to “sit and smile” for the camera.

Here are six tips for taking adoption pictures that instill a connection with potential adopters:

  • Avoid using flash.

 

If you use a flash, you’ll notice the animal’s eyes look red or blue in the final shot. Some animals may even be frightened by the flash making the photo session impossible. Instead, find an area with plenty of natural lighting so you don’t have to rely on the camera’s flash.

  • Focus on their eyes.

 

A dog or cat’s eyes speak volumes to potential adopters and are the key to capturing their heart. They tell a lot about the animal without you having to explain anything. If you can’t get them to look at the camera, go to where they are looking or ask for help from other volunteers.

  • Take pictures at their level.

 

The picture should be all about the dog or cat and getting to their level makes it easier to center the frame on them. Don’t forget to take close-ups so the animal is the star of the picture.

  • Show the animal’s personality.

 

Is the dog or cat playful? Or do they prefer to lie in the sun or a quiet place indoors? Try to showcase their personality so the picture paints a story of what potential adopters can expect. If the dog or cat likes to interact with humans, include photos of them playing or laying on the lap of a volunteer.

  • Use treats or toys they like.

 

Trying to persuade a dog or cat to look at you with a less than desirable treat or toy will get you nowhere. Make sure you use their favorites to get the best results.

  • Patience is important.

 

Patience is necessary when it comes to photographing animals. Some sessions will go exactly as planned and others can take some time. If a dog or cat isn’t quite cooperating with your efforts, give them a break by moving on to the next one. Sometimes they may just not be in the mood to interact with you, but they could be later on.

The ASPCA estimates that nearly 6.5 million companion animals enter animal shelters and rescues each year, but only 3.2 million find their forever home.  The rest of the animals either remain in the care of animal welfare organizations or end up being euthanized. The ongoing goal of every animal shelter and rescue is to find a way to increase animal adoptions. The animals in your care deserve to find a home where they will be loved and cared for long-term.

If your shelter or rescue is struggling to increase adoptions, we’ve put together the list below to inspire new ideas, strategies, and techniques.

  1. Focus more on the experience

Too often, individuals looking for pets skip the shelter experience because the idea of seeing so many unwanted animals is heartbreaking. While it is heartbreaking, entering your shelter doesn’t have to leave visitors feeling like that. Make it an energetic and happy environment by adding color, bright lighting, and minimizing clutter.

  1. Paint a pleasant picture

What does your online presence say about your animal shelter or rescue? Are there pictures of animals posted online? Do the animals look like they are living in a happy and well-kept environment? Or, do they paint a different picture? Your website should be inviting and engaging for users and focus on getting them to call or visit your location.

  1. Use social media

If you haven’t created a social media page yet, you are behind in the times. Social media platforms such as Facebook, Instagram, YouTube, and Snapchat are a gift to animal welfare organizations. The best part is they are free! You can post pictures and videos of available animals, and, with the right approach, thousands of potential adopting families can see them and fall in love.

  1. Dress for success

Just like you would dress for success if you were meeting with a significant donor, your animals also need to dress for success. Make sure they are well groomed at all times so it is more difficult for adopters to say no.

  1. Spend time in your community

Don’t hide the animals ready for adoption from the community. Take them out for walks in local parks and to pet-friendly events. By giving community members a chance to meet and see the animals, you spark conversations and build relationships with potential adopters.

  1. Limit the number available for adoption

Sometimes too many choices are overwhelming for those looking to adopt. Depending on the number of animals you take in daily, it may be beneficial to limit the number available for adoption. By limiting the choices, you make the decision easier for adopting families that may have left because the decision was too hard.

  1. Partner with the community

Partnering with the community on awareness projects like this one in Concord, North Carolina, may be what you need to fully educate your local community. Students in Concord created a movement with the help of their teacher to increase adoptions. When children get behind a movement, adults listen.

Through your animal shelter’s or rescue’s services, there are numerous opportunities for volunteers to donate their time and help animals in need. Whether it is managing paperwork, taking dogs for a walk, or making sure the kittens and cats are well cared for, there is also a chance for volunteer injury. When injuries occur, you risk losing valuable volunteers, being responsible for medical expenses, or coming face to face with a lawsuit.

All animal shelters and rescues need volunteers, but, unfortunately, not all of them have policies, procedures, or the right insurance in place to protect their mission. You can change that today by taking the following steps to minimize accidents and protect your volunteers.

Steps to minimize volunteer accidents:

  1. Identify areas of concern.

Review past volunteer injuries to identify problem areas that need to be addressed. Once you have those listed, observe any areas or activities that cause injury. Look for ways to prevent injuries and create a list of ideas to implement.

Alternatively, you can also observe all activities happening in your animal shelter or rescue to look for other potential areas of concern. Create a list of ideas that can help streamline and eliminate volunteer injuries.

  1. Document expectations.

Take your list of ideas and create documented procedures and policies that clearly explain your expectations. These can include the proper ways to care for animals, lift heavy objects, transport animals, and how often volunteers should take breaks throughout the day.

  1. Train volunteers.

Schedule mandatory training sessions for volunteers to attend. Explain the areas of concern, steps you took to review the processes, and new policies and procedures. Give volunteers time to review the procedures and ask questions so they gain a clear idea of your new expectations. Be open to hearing additional ideas or concerns since they are on the front line in these scenarios every day.

  1. Eliminate hazards.

After you have your volunteer team on board, work together to remove hazards like excessive boxes or wiring to prevent falls.

What happens if a volunteer is injured?

Even with a documented approach, volunteer injuries can still happen. bites, scratches, falls, and lifting injuries are extremely common in animal shelters and rescues. The best way to protect your shelter or rescue is to make sure you have volunteer accident insurance.

Volunteer accident insurance is similar to worker’s compensation insurance for employees. It pays costs associated with an injury that occurs while a volunteer is working for your animal shelter or rescue. The main difference is it pays costs that their health insurance doesn’t cover like deductible expenses.

Where can you find volunteer accident insurance?

Insurance agents that specialize in nonprofit or animal shelter insurance can provide you with a quote for volunteer accidents.

Investing in volunteer accident insurance shows volunteers that you care about their safety and well-being. By showing you care, you are more likely to retain valuable volunteers and recruit new volunteers after an injury occurs.

Cyber crime is on the rise with more than 1,000 companies reporting breaches in 2016, a 40% increase from the prior year. As hackers successfully target big-named companies, they are also starting to look at small businesses and nonprofits. Why? These smaller organizations typically have little security in place, making it easy for them to “step in,” take what they want, and move on without being noticed. Nonprofit animal shelters and rescues are not safe from these criminals.

As a nonprofit animal shelter or rescue, you need funds and resources to carry out your mission. The best source of revenue you have is receiving donations from supporters. Sometimes that money is hand-delivered, but in most cases, donors provide you with credit card information to make a donation. Electronic financial transactions make you an ideal target for cyber criminals. There are steps you can take to protect your donor’s information and your animal shelter or rescue.

Steps to Keep Donor Information Safe

  1. Use encryption.

Securing donor information starts with how you receive it. Whether you use third-party software on your website or take the information by phone, you need to secure it. Encryption scrambles the information while it’s being processed so an outsider cannot intercept it. Check with your software to make sure encryption is enabled.

  1. Create a password policy.

Many nonprofit animal shelters and rescues store their donor’s information on site. A hacker can break into your server, e-mail, or computers with little effort. You can create a password policy that establishes a set number and type of characters needed. Fourteen characters are recommended by the experts.

  1. Install data security features.

Firewalls and antivirus software help prevent hackers from accessing sensitive donor information. In addition to installing these features, you also need to update them regularly. Put a volunteer with a strong IT background in charge of this task so it doesn’t get overlooked.

  1. Backup data.

Backup your data daily if possible. While this doesn’t prevent hackers from accessing it, it does help you if there is a breach. Some hackers hold information for ransom or block you from being able to access your data. By having a current backup file, you have a complete list of the individuals who need to be notified their information was compromised.

  1. Educate volunteers.

Today’s hackers stop at nothing to gain access to data – often disguising themselves as popup ads or vendors you use. Educating volunteers on phishing schemes, malware, and other unsafe internet activities keeps your information safe from unwanted downloads.

Cyber Liability Insurance

Each of the steps will help keep your donor information safe but doesn’t guarantee a cyber breach won’t occur. Cyber liability insurance protects nonprofit animal shelters and rescues in the event of a cyber attack or data breach by paying costs associated with the crime. Costs include the following:

  • Notifying compromised individuals.
  • Investigation.
  • Legal counsel.
  • Business interruption.
  • Public relations.
  • Defense.
  • Settlement.
  • Bank costs for reissuing credit cards.
  • Regulatory fines and penalties.

Cyber crime isn’t going to disappear overnight, so it’s critical your animal shelter or rescue takes steps to minimize potential breaches and keep your financial resources safe in the event of a breach.

Like many nonprofits, your animal shelter or rescue may rely on volunteers using their personal vehicles to run errands or transport animals in your care. In the insurance community, these vehicles are referred to as non-owned autos. Even though non-owned autos are not the property of your animal shelter or rescue, you can still be held accountable when a volunteer is involved in a car accident. In some cases, animal shelters and rescues are sued for the damage caused in an accident.

The good news is you can protect your nonprofit animal shelter or rescue by purchasing non-owned auto liability insurance.

What is non-owned auto liability insurance?

Non-owned auto liability insurance provides coverage in excess of the volunteer’s personal auto insurance. It pays for liability claims that your animal shelter or rescue is found liable for and the volunteer’s personal auto insurance doesn’t cover.

Since the coverage is in excess of the personal auto insurance carried by the volunteer, most insurance companies require volunteers to carry a minimum of $100,000/300,000 in limits.

What does it exclude?

There is no coverage on the non-owned auto liability insurance for damage to the vehicle, injury to the volunteer, or lawsuits filed against the individual driver (volunteer).

What types of scenarios does it cover?

Any time a volunteer drives their personal vehicle on behalf of your animal shelter or rescue opens the door to potential risks and claims. Do your volunteers use their vehicles in any of the following scenarios?

  • Running errands: Post office, bank, pick up supplies at Wal-Mart or other stores?
  • Transport animals to events, foster homes, or the vet?
  • Take supplies to an adoption event?

Accidents are unpredictable and can occur during any drive.

What you need to know about minimizing your risks

Investing in non-owned auto liability insurance is the best way to protect your animal shelter or rescue in the event of an accident or lawsuit. There are steps you can take now to help minimize potential risks.

  • Create a cell-phone use policy.

Twenty-six percent (more than 1.1 million) of crashes reported are due to cell phone use, according to the National Safety Council. Having a cell-phone use policy sets the expectation that it is not acceptable for volunteers to use their cellphones  while driving on behalf of your animal shelter or rescue.

  • Request proof of insurance.

Ask volunteers for proof of auto insurance before they drive on behalf of your animal shelter or rescue. If they don’t have the minimums mandated by the insurance company, don’t let them drive on your behalf. Why? If there is an accident, your non-owned auto liability insurance policy won’t pay any costs associated with it.

  • Ask volunteers to sign waivers.

Waivers are one way to help prevent your volunteer from filing a lawsuit after a car accident. While they aren’t always iron-clad, they do minimize the number of claims filed and can help protect you if the volunteer was not abiding by the law.

  • Define the right way to transport animals.

Do you have a clear procedure for transporting animals? Or do your volunteers decide how to transport animals on their own? Animals can be a significant distraction to a driver if they are not properly placed in a moving vehicle. Make sure your volunteers understand the process and review their first few times to be sure they get it right.

  • Request motor vehicle records (MVRs).

Motor vehicle records show you an individual’s driving history so you can see if they are a high-risk driver. If a volunteer has a long list of vehicle incidents including crashes and speeding tickets, it might be better to find a lower-risk volunteer.

Most animal shelters and rescues think they don’t need to worry about insurance for volunteer vehicles. But the truth is, buying non-owned auto liability insurance and implementing these steps are the best ways to protect your animal shelter or rescue.

Animal sanctuaries and animal shelters are often considered the same in the eyes of the general public. While they both have a common theme in their mission – to look out for the well-being of animals in their care – they also have some considerable differences. As an animal sanctuary, animals rely on you to provide a permanent home and care. Since your services are unique, you face unique risks each day. It is important to create a customized risk management or best practices plan to minimize those risks and continue to care for your animals.

Risk Management for Animal Sanctuaries

Risk management or best practices are guidelines animal sanctuaries can create to minimize potential dangers during their daily activities. These risks include, but are not limited to, animal bites, scratches, animal sickness, volunteer injury, volunteer death, slip and falls, and animal escapes.

  1. Volunteers

Volunteers are arguably your greatest asset – donating their time and hearts to maintain your sanctuary’s mission. They are also one of the biggest risks. Establishing a volunteer vetting process and handbook is critical to your continued success.

As valuable as volunteers are, it is important to recruit the right individuals for the job. Interview potential volunteers, conduct background checks, and request references before accepting a new applicant. Look for red flags (volunteering at numerous organizations in a short time) and address them upfront.

A handbook sets expectations for volunteers right away. Include attendance policies, job descriptions, safety information, and animal handling procedures. Reinforce the handbook with structured training and education that gives volunteers the ability to show they understand these policies and procedures.

  1. Animal Injury/Sickness

Every animal that comes into your care has a back story. It’s important to have an animal intake policy that digs into their needs, personality traits, and health. Use this information to understand if you can properly care for their needs or not. If you can, identify what special needs each animal has. If they are aggressive towards other animals, create a space where they can roam on their own and plan to socialize them over time.

  1. Animal Bites/Scratches

Animal bites and scratches can occur between animals or between animals and volunteers. The key to minimizing these incidents is educating volunteers on how to handle animals properly. Volunteers should have a clear understanding of the animal’s personality before they work with them. And they should know what steps to take when an animal bites or scratches them.

  1. Animal Escapes

From time to time, we see scenarios on the news where animals escape from sanctuaries. Create a procedure that mandates volunteers work in at least pairs when entering the animal area and describes how to latch gates and contain animals properly.

If an animal escape does occur, it is also valuable to have a set procedure on how you will notify the public, recapture the animal, and keep the community and volunteers safe.

  1. Visitors

Some animal sanctuaries allow visitors on their property. Make sure you have signs labeling what areas are okay and not okay for them to navigate. Make sure all visitors are escorted by a trained volunteer at all times. And keep visitors away from potentially dangerous animals.

  1. Emergency Preparedness

Depending on where you live, there is a chance for natural disasters to occur. During Hurricane Katrina, many animal-related organizations learned first-hand the importance of an emergency-preparedness plan. Identify now how you will transport animals, where you will transport them, and what volunteers are capable of traveling with the animals to a safe location.

Creating a risk management is important for your continued success as a nonprofit animal sanctuary and helps minimize injuries, claims, and stress.

Organizing and maintaining your animal shelter is vital to your continued success as a nonprofit organization. An organized and clean organization attracts more volunteers, donors, and adopting families. Each of these adds your continued success by increasing your mission awareness in the community you serve.

Animal Shelter

Directors and volunteers at animal shelters have a long list of responsibilities to actively carry out the day to day operations. Properly organizing and cleaning often get pushed to the backburner to tackle other high-priority tasks like recruiting volunteers, adopting families, and spreading the word about your work. Creating structure for organization and cleaning helps minimize the stress and makes the process more manageable for your volunteer team.

Best Practices

Here are six best practices to implement and guide you to reestablish order in your animal shelter.

  1. Observe your area. The first step to getting clutter and disorganization under control is to look at your shelter. Find a clipboard and pen and conduct a thorough walkthrough of your entire shelter both inside and outside. Are there areas filled with boxes and forgotten about items? What does the entrance way look like? How does your office look to visitors? Take notes about every room to create a central to-do list.
  1. Request third-party help. As an active volunteer in the shelter, things may appear normal to you that are out of place to visitors. Find a third-party to visit and conduct a walkthrough of the shelter too. Ask them to take detailed notes as they move through the building and find unappealing areas. In addition, ask them to make suggestions what will make your shelter more attractive to outsiders.
  1. Create an organization committee. Recruit members of your volunteer team to be part of an organization committee. The committee is crucial to making sure the responsibilities are planned and carried out by all volunteers. Review the information from both walkthroughs and actively brainstorm ways to make improvements. In addition the brainstorming, these individuals are responsible for researching costs or techniques, leading, implementing the new tasks and protocols. Assign each committee member a designated area of the shelter to oversee during the transition.
  1. Establish a schedule. Create a cleaning schedule that breaks down tasks into detailed time slots. Start by making a list of everything that needs to be accomplished to maintain cleanliness. Break these tasks into groups of how often they need to be completed. Establish groups for daily, weekly, monthly, quarterly, and yearly. Dedicate one Saturday per month to monthly tasks, and one Saturday per month to yearly and quarterly tasks. This type of structure eliminates the guess work for your volunteer team.
  1. Host spring cleaning days. Schedule two “Spring-cleaning” days per year. One is the spring and one in the fall. Dedicate the day to de-cluttering and getting rid of items you no longer need to carry out the mission of your organization. A good rule to follow is if you haven’t used in the past twelve months, toss or recycle it.
  1. Review yearly. In the beginning, it is important to review every quarter until you have a grasp on the amount of volunteer time required to make consistent organization and cleanliness possible. After that, make sure you review your continued progress every year with walkthroughs from a third-party. Actively review the feedback and implement changes that will help improve your overall operations.

Maintaining an organized and clean appearance makes help your animal shelter look more appealing to outside visitors and guests. Use these steps to establish structure and make implementation a breeze for your volunteers.