Winter is quickly approaching. It’s a time of the year that creates stress for both humans and animals. Animal shelter and rescue directors know and understand how vulnerable the animals in their care are during the cold weather months. They need to make sure all of their volunteers understand the harsh realities of winter and how it impacts the animals.

Winter safety tips

Implement these six tips to improve winter safety for your animals and shelter.

  1. Education. Schedule a volunteer training that covers winter safety tips for your shelter and animals. Educated volunteers increase the quality of care your volunteers receive. Make the training mandatory for all volunteers to attend. This gives your long-term volunteers an opportunity to increase and share their past experiences with other volunteers.
  2. Limit outside time. Fur on animals doesn’t mean they are protected from the cold temperatures. Take them outside for their daily walks and breaks, but bring them back inside to stay warm the remainder of their day.
  1. Create an emergency plan. Depending on your location, an emergency winter weather plan is valuable. Meet with your volunteer team to review what measures you need to take in the event of severe winter weather. If there is a foot of snow, how will the animal get walked, fed, and taken care of? Who is responsible for making the trip in the snow to check on them? Does it make sense to have stand-by foster parents that can care for them during a storm? Planning this in advance alleviates a great deal of stress later.
  1. Purchase a generator. A generator is extremely valuable.  It keeps the building heated and the animals warm during unexpected power outages. Prepare before a winter storm arrives by purchasing one now.
  1. Prepare for storms. Winter weather is normally predicted days in advance. Make plans when snow is predicted; especially if it can delay daily commutes. Make sure the animals have plenty of food and water along with a comfy place to keep warm.
  1. Pay attention to the animals. Check animals’ paws for signs of frostbite. Monitor them after outside time for signs of hypothermia- whining, shivering, or weakness. Consistent monitoring is the key to keeping animals healthy during the cold-weather season.

Educate your volunteers to give them a better understanding of winter expectations and the animals care needs. Making your shelter a safe place during the cold months improves the well-being of the animals in your care.

Halloween is the second largest consumer holiday in the United States. Even though many nonprofit animal welfare organizations consider Christmas to be the best time to launch fundraising campaigns, Halloween is actually better. 30% more consumers entered promotion campaigns at Halloween than at during the Christmas season. Why? Your supporters aren’t feeling the financial stress of the expensive holiday season – yet.

Advantages
Consider these four advantages before skipping Halloween this year.

  1. Increased donations.
    Launching your fundraising campaign months before the holiday craziness boosts your overall donations. Your animal welfare organization supporters haven’t maxed out their budget buying gifts and are more willing to donate.
  2. Less competition.
    Shhh! Halloween fundraising success is still relatively new and many nonprofit animal shelters and rescues still overlook it as a prime fundraising time. Less competition means your campaign or fundraisers are more likely to capture supporters’ attention. Often times, supporters become overwhelmed and inundated with donation requests in November and December, they ignore or politely decline all requests.
  3. More volunteer involvement.
    Volunteers keep you up and running every day. Without their commitment and time, many animal shelters and rescues are forced to close their doors. Many volunteers have out of control schedules with extra family events and holiday preparation in December. Launching a big fundraising campaign at Halloween increases their ability to help.
  4. Innovative ideas.
    Chances are your past major fundraising drives revolved around the spirit of giving in December. You probably copied the same fundraiser from year to year. Focusing on Halloween this year gives you a NEW list of fundraising ideas. Your long-term supporters will be happy for the change.

Fundraising ideas
Do you avoid Halloween fundraising because you don’t want to reinvent the wheel or start from scratch? Schedule a meeting with your fundraising committee to review these # ideas and pick one to start with.

  • Partner with a local pumpkin patch or fall fest. Contact local organizations and see if they are willing to host fundraising days for your animal welfare organization. Request a portion of the ticket sales be donated to you. In addition, set up a table the day of to collect donations and hand out information.
  • It’s all about the treats. Invite supporters to your location encouraging them to bring “treats” (food, toys, blankets, bowls, etc.) for your animals.
  • Sponsor a costume ball. Invite your community to a costume party. Sell tickets in advance and then offer dinner, raffles, and costume prizes the night of the event.
  • Launch a social media contest. Encourage your online followers to participate in a Halloween-themed contest. Invite participants to submit pictures of their Halloween decorations, carved pumpkins or pets in costume. Publish them online and request donations. Every five dollars = one vote. Award your winners with online recognition and prize.
  • Trick or treat for adopters. Promote adoptions in the month of October by offering a special gift to adopting families. They can pick either a ‘trick’ (training DVD or CD) or a ‘treat’ to take home with their new loved one.
  • “Mommy and me” costume contest. Host a costume contest for pets and their parents! Encourage participants to dress as famous duos or family members.

There is success in Halloween fundraising drives and events. Don’t less this time of year pass your animal welfare organization by. Brainstorm innovative fundraising ideas or use one of these to increase your donations this fall.