Nonprofit animal shelters need donations to survive. Without funds you have no means to educate or help animals in your community. Every year, new animal rescue organizations pop-up competing for donors’ time and recognition. These new organizations make it difficult to retain your existing donors. Since your donors don’t have bottomless pockets, it may be time to put your traditional fundraising efforts aside and try something new.

 

Here are four new ways to raise more money in 2017.

 

  1. Go Mobile.

More than 90% of US adults own a Smartphone today. The majority of people take them everywhere they go. It’s no surprise that mobile is a trend to follow in 2017. Text to give is a way for donors to send a text to a unique number to start the donation process. The initial text triggers a return message that links to a secure form to finalize payment information. Since it’s something they can do anywhere, more donors will use this path.

 

  1. Invest in remarketing ads.

Remarketing is a paid advertising technique you can use to follow website visitors around the Internet. Your ad pops up on websites they visit. It acts as a subtle reminder that they were interested in you and drives them back to your website.

 

  1. E-mail flash fundraising drives.

One third of all online donations come from e-mail marketing. One day flash email fundraising drives are a great way to generate revenue for special needs like an injured animal intake.

 

Send out a series of e-mails to your contact list. Highlight the animal’s history, includes pictures, and explains what they need and how much it will cost. Divide your overall goal by half of your donor list and suggest this as a donation amount to increase the chances of meeting your goal.

 

  1. Sign up for Amazon Smile.

A simple way to raise more money is register online with Amazon Smile. Amazon donates a portion of sales linked to your nonprofit organization. It’s an easy way to generate passive income to support your mission.

 

Try a few of these options to generate more revenue for your nonprofit animal shelter this year.

Halloween is the second largest consumer holiday in the United States. Even though many nonprofit animal welfare organizations consider Christmas to be the best time to launch fundraising campaigns, Halloween is actually better. 30% more consumers entered promotion campaigns at Halloween than at during the Christmas season. Why? Your supporters aren’t feeling the financial stress of the expensive holiday season – yet.

Advantages
Consider these four advantages before skipping Halloween this year.

  1. Increased donations.
    Launching your fundraising campaign months before the holiday craziness boosts your overall donations. Your animal welfare organization supporters haven’t maxed out their budget buying gifts and are more willing to donate.
  2. Less competition.
    Shhh! Halloween fundraising success is still relatively new and many nonprofit animal shelters and rescues still overlook it as a prime fundraising time. Less competition means your campaign or fundraisers are more likely to capture supporters’ attention. Often times, supporters become overwhelmed and inundated with donation requests in November and December, they ignore or politely decline all requests.
  3. More volunteer involvement.
    Volunteers keep you up and running every day. Without their commitment and time, many animal shelters and rescues are forced to close their doors. Many volunteers have out of control schedules with extra family events and holiday preparation in December. Launching a big fundraising campaign at Halloween increases their ability to help.
  4. Innovative ideas.
    Chances are your past major fundraising drives revolved around the spirit of giving in December. You probably copied the same fundraiser from year to year. Focusing on Halloween this year gives you a NEW list of fundraising ideas. Your long-term supporters will be happy for the change.

Fundraising ideas
Do you avoid Halloween fundraising because you don’t want to reinvent the wheel or start from scratch? Schedule a meeting with your fundraising committee to review these # ideas and pick one to start with.

  • Partner with a local pumpkin patch or fall fest. Contact local organizations and see if they are willing to host fundraising days for your animal welfare organization. Request a portion of the ticket sales be donated to you. In addition, set up a table the day of to collect donations and hand out information.
  • It’s all about the treats. Invite supporters to your location encouraging them to bring “treats” (food, toys, blankets, bowls, etc.) for your animals.
  • Sponsor a costume ball. Invite your community to a costume party. Sell tickets in advance and then offer dinner, raffles, and costume prizes the night of the event.
  • Launch a social media contest. Encourage your online followers to participate in a Halloween-themed contest. Invite participants to submit pictures of their Halloween decorations, carved pumpkins or pets in costume. Publish them online and request donations. Every five dollars = one vote. Award your winners with online recognition and prize.
  • Trick or treat for adopters. Promote adoptions in the month of October by offering a special gift to adopting families. They can pick either a ‘trick’ (training DVD or CD) or a ‘treat’ to take home with their new loved one.
  • “Mommy and me” costume contest. Host a costume contest for pets and their parents! Encourage participants to dress as famous duos or family members.

There is success in Halloween fundraising drives and events. Don’t less this time of year pass your animal welfare organization by. Brainstorm innovative fundraising ideas or use one of these to increase your donations this fall.

Animal Shelters and rescues attend adoption events as exhibitors to help raise mission awareness and increase adoptions.  Events range from a small open house to a larger event with multiple animal shelters and rescues.  Deciding to attend an event comes with risks. Plan in advance to minimize these risks. Train your volunteer team on how their actions can help protect your animal shelter or rescue. Here are five things your animal shelter needs to know before attending a special event:

  1. Does the event align with your mission? Look at the mission or goal of the event.  Does their goal align with your mission? If the two do not align, the event is not in your best interest.  Attending an event that does not promote your mission, leaves you open to negative publicity or loss of a positive reputation.
  2. Read the contract. Most event organizers require you to comply with rules and an agreement to become an exhibitor. Make sure you read the contract or agreement to determine if you can meet these requirements. Common event guidelines include set-up and tear down times, proof of insurance, vaccine requirements for animals, and expectations for how you present yourself during the event. If you are unable to meet the requirements outlined in the agreement do not register as an exhibitor.  You risk a negative impact to your animal shelter or rescue if you attend and do not follow the guidelines.
  3. What can go wrong? Prior to attending an event, make a list of all the potential risks. Risks include animals getting loose, volunteers not showing, animals injuring attendees or volunteers.  Once you have a list of possibilities, create a proactive plan that identifies how you will minimize the potential for these.  For example, one significant risk is an animal jumping on an attendee and scratching that individual.  A plan to keep that from occurring includes making sure volunteers are assisting the attendees while talking to, petting and playing with the animals.
  4. Choose the right animals. Choosing the right animals to take is a key in minimizing the risk of injury to attendees. Your goal is to increase adoptions by attending the event.  Animals that have just recently entered your care may not be a good fit.  Choose animals that can handle social situations and interaction with strangers.  Animals that are skittish or easily scared have unpredictable behaviors and should remain at the shelter or in their foster home during events.
  5. Choose the right volunteer team. Volunteers who attend the event need to be knowledgeable of your animal shelter or rescue, your mission and how to present themselves during an event. If you choose to send new volunteers, make sure you pair them with an experienced volunteer that understands adoption event logistics and your expectations.

Adoption and special events are a powerful way to educate and involve your community with your shelter.  Follow these steps before attending an event to create a positive experience for all involved.

 

Nonprofit animal shelters and rescues rely on donations to “keep their doors open” and the majority of these donations stem from fundraisers and special events.  Each season brings its own benefits for fundraising options and spring time is one of the strongest times to conduct fundraisers because the summer humidity has not quite arrived and the lull in donations after overspending on the Holidays is gone.  It can be difficult to pinpoint the best fundraising ideas for your animal shelter or rescue.  The key is to make sure you are thinking outside of the box, you are delivering value in what you are offering while at the same time you are still achieving your mission.
Here are the top 8 spring time fundraising ideas we brainstormed:
1. Organize a yard sale.  One persons junk is another person’s treasure and yard sales are a great way to offer something of value to your community.  There are two ways to organize a yard sale: If you have a parking lot, you can rent spaces to vendors to set up and sell their goods or you can ask community members to drop off unwanted items to sell.  The money raised from the sales in the latter would go directly to your shelter or rescue.  (Any unsold items can then be donated to your local Good Will or Community Aid store.)
2. Organize a Community Fair or Open House. This is perfect for those animal welfare organizations that own/rent a building or property.  Invite the community in to see what services you provide to the animals you rescue by providing tours and meet and greets with the animals available for adoption. Having food vendors and games for the children is a nice touch to promote community involvement and raise funds.
3. Organize a Car Wash.  Set up at your shelter or in a local store’s parking lot and wash cars for a donation.  You can set the donation amount or ask that customers donate what they are able.
4. Host a Flower Sale. Partner with a local plant farm or greenery to sell flowers to your community.  Many greeneries offer a discount for bulk purchases and you can sell them at market price to raise money for your animal shelter or rescue.
5. Host a 5K Walk/Run.  5k runs are a great way to raise funds and promote healthy living in your community.  Most 5k registration fees range from $25 to $50 and can be arranged on scenic routes in your town.  Contact your Local Township or borough to see what paperwork or permits are necessary.
6. Homemade Wreathes or Garden Rocks. Do you have crafty volunteers?  Making homemade crafts like wreathes and garden rocks are typically inexpensive to buy supplies for and easy to sell. In early spring, you are likely to find community members looking for outside decorations to beautify their houses and flower beds.
7. Sell Easter egg Hunts.  It may sound like an off the wall idea but too often baby chicks and bunnies are purchased as Easter gifts and then animal shelters and rescues tend to see an increase in these animals shortly after the Holiday is over.  Promote animal welfare awareness by offering your community a different option.  To sell Easter egg hunts, you will need some volunteers who are free Easter Eve or early Easter morning and can hide 20 filled eggs at cost (set or donation) at houses in your community.
8. Organize A Garden Tour.  Do you have a local community that loves to garden? Garden tours are becoming more popular and require minimal work.  You can start by contacting those in your community that have beautiful gardens and see if they would be willing to allow visitors on a certain day and time frame.  Once you have gardens set, you can start to advertise to the community and charge a registration fee.  This type of fundraiser is best if the gardens are within walking distance of one another.
Spring time fundraising gives your animal shelter or rescue an opportunity to work closely with your local community.  Think outside of the box this year and organize fundraisers that give you an opportunity to reach more members of your community and educate them on the importance of your animal shelter or rescue.

Holiday Fundraising Ideas

November 20, 2015

  1. Jingle Bell Walk/Run: Organize a Jingle Bell Walk/Run where pets and pet owners don the jingling bells for the duration of the race. Funds can be raised through registration fees and sponsorships.
  2. Holiday Craft Bazaar: Sell table spaces for local artisans to sell handmade holiday décor and gifts.
  3. Hand-Painted Pet Bowls: This option offers multiple opportunities for an organization to raise funds. You can organize an event to paint-your-own doggie dish raising funds through registration fees. You can also have local volunteers create beautiful bowls and sell them for the proceeds.
  4. Pet Photos with Santa: Offer an opportunity for pet owners to bring in their pup or kitty to get a picture with Santa for a small fee or donation.
  5. Doggie Treat Bake Sale: Gather volunteers with baking skills and create some pet friendly goodies to sell for the proceeds.
  6. Furry Friend Holiday Card Sale: Capture the beauty of all of the animals from your rescue or shelter by having a local photographer donate their talents and turning them into adorable holiday cards to sell.
  7. Animal Calendar: Everyone will be needing a new calendar soon! Offer a compilation of your furry friends in calendar form for people to buy for themselves or as a gift.
  8. Christmas Ornament Design/Sale: Creating a special edition Christmas ornament to promote your organization allows you to revisit this fundraising idea yearly
  9. Gift Wrapping: Gather your craftiest volunteers and set-up a gift wrapping station outside of major stores. Offer some cute animal design papers and bows for a small fee or donation.
  10. New Year’s Eve Pet Party: Ring in the New Year by hosting a New Year’s Eve bash for pets and owners. All proceeds from the ticket sales will help boost your year-end donations.

Raising money while working out seems too good to be true. The Charity Miles app lets you do just that! The free app tracks your mileage whether biking, walking or running and earns money towards the charity of your choice.

The simple fundraiser begins with a click on your smartphone. Download the application, create a profile and choose a charity. Then it’s time to get moving! The more you move, the more money the charity makes! If you simply don’t enjoy walking, running or biking, there are other options. You can skate, dance or even jump rope! You just need to choose the setting that best resembles your favorite type of exercise. Running and walking earns up to 25 cents per mile while biking earns up to 10 cents per mile.

Charity Miles benefits many non-profits spanning from fighting cancer and helping wounded soldiers to helping animal shelters and protecting nature. For example, if you choose to exercise for an animal welfare organization, the money from your exercise regimen could help save animals, help build extra shelter space or even buy more food for the animals.

One of the best things about this type of fundraiser is that it not only tracks your time and distance, but it tracks the impact you are making for your charity. You get updated information as to how you are helping the charity by simply exercising. Charity Miles allows you to stay healthy while helping others do the same.

Every mile you accomplish matters for your charity. When you get tired and want to quit, it will help your legs go another mile knowing you are helping change lives.

Animal welfare organizations rely on community involvement to stay in business. It may seem that creating community involvement is difficult, even a little daunting. Here are a few tips to help create community involvement. With a little time and consistent effort, you will see growth.

Create a schedule of fun events that invites the public to come and see what your organization is all about. To get community involvement, you have to be present in the community. One idea is perhaps a pet adoption event that has food, games and educational information. Have information cards for everyone to fill out. Make sure to collect email addresses.

An email address list is very important, especially for staying in touch with the people who have expressed interest in what you are trying to do. Create a monthly newsletter that informs these folks of your upcoming events and important issues. As your email list grows so will the community involvement.

Social media is a really efficient way to reach people twenty four hours a day. Create a Facebook page, and invite people to like it. This another great place to educate and post your upcoming events. You should have links available on your Facebook page that will direct interested parties to your website.

A website is very helpful way to gather information, even after the office is closed. You should ask for email addresses. This will add to your email list, and make your newsletter reach an even bigger part of your community.

Building community involvement is very important. Implementing the above tips will go a long way in getting more people involved. The best part about it is, once it is set up, it is very easy to maintain and grow.

Fundraising Techniques

June 4, 2015

The Need to Master Fundraising Techniques

Nonprofits such as animal welfare organizations need to have a constant stream of funds coming in to keep their operations running. There are numerous methods that can be used to secure said funding, with fundraising being the most useful out of the lot. As a result, animal welfare organizations determined to achieve their objectives must be diligent in mastering fundraising techniques.

Fundraising Techniques For Animal Welfare Organizations

Here are time-tested fundraising techniques that animal welfare organizations can put to good use:

  • A lot of nonprofits like to solicit small sums from a large number of interested individuals. In main, this is because the small sums make it that much easier to convince potential supporters, though it also means that more of them will have to be convinced to keep the nonprofits running. As a result, said nonprofits have to focus on getting their messages out to a bigger audience using traditional methods such as direct mail and newsletters as well as digital counterparts such as social media marketing.
  • In contrast, other nonprofits focus on soliciting much more sizable sums from interested individuals with the motive as well as the means. This calls for a significant investment of both time and other resources from the nonprofit in each relationship, since convincing even the most like-minded of potential supporters to part with such sums is a much more challenging prospect.
  • Long-established nonprofits also have the option of convincing potential supporters to leave something in their wills. Soliciting this kind of support need not be blatant since it can be as simple as printing a reminder of the option in a newsletter from time to time.
  • Bear in mind that incentives can provide a useful boost when it comes to convincing potential supporters. For soliciting small sums, said incentives need not be expensive, particularly when it is being used to convince someone to subscribe to a newsletter rather than provide material support. In contrast, the attempt to solicit more significant support might have to involve incentives ranging from galas and house parties to tours and trips.
  • With that said, information sessions that tell potential supporters about the causes that their contributions will promote can be as useful as a fundraiser, not least because nonprofits can use them to build trust in their operations.

There are many great funraisers that can help your community raise money for the local animal shelter. The poor beasts that live at the shelter need continuous care, food, and attention. There is often too little to go around, and every little bit helps keep the shelter running smoothly. Every animal deserves a shot at a great life. The sad dogs and cats that enter the shelter are often abandoned with serious medical conditions. Unfortunetly, many are put down because the cost to heal them is too high. Even healthy animals are put to sleep because of overcrowding. However, all that can change with a fundraiser that helps keep every animal happy and healthy until they find a permanent home.

A Benefit Dinner

Organize a benefit at a swankly location in town. Ask for donations for a silent auction that will raise even more moneuy. You can even try to get a local celebrity to say a speech about their love for animals. This could attract more preople to the benefit. Hire the best band and caterer in town to keep people entertained and satsified all nightr long. Offer a cash bar where people can donate whatever they like to help keep the costs of the animal shelter down. If you get the alcohal dontated, then every penny made on top will go directly to the shelter.

Your city hosts a plethora of benefits; therefore, you need to think of a way to make your stand out. It is for a good cause, and most people love any excuse for a party. However, a unique theme could make it even better. For example, a masquerade never goes out of style. You could even host a Monte Carlo themed event with gambling tables all around. This will be a night that nobody forgets, and it will raise an incredible amount of money for the shelter if done right.

The Great Raffle

A raffle is one of the easiest fundraisers around because it costs very little to pull off. All you have to do is buy a big ticket item. The prize could even be donated if you ask the right people. All you will have to pay for is tickets and advetising. This is much less than organizing an event, and it could raise the same amount of money too. Hopefully, a combination of these ideas will help the animal shelter.

There will always be a need for animal rescue shelter as more and more people discard their pets especially in bad economic times. Discarding a pet is often the first economy when a family budget is pressed. Other pets are unwanted presents and gifts and are thrown out to fend for themselves. You may feel there is a need a need for an animal rescue shelter in your area. Below we have some tips on how to start a rescue shelter.

1, Stop and think. Is this something you really want to do? You’ll be letting yourself in for considerable commitment and for a long time. Please consider carefully before making a final decision.

2, Do lots of research, you need to know exactly what is involved in running a shelter. Speak to people who have run or running an animal rescue shelter.  It might be an idea to volunteer at an animal shelter to get some hands on experience so you know exactly what you are letting yourself in for.

3, You’ll need to speak to a lawyer to understand the legal implication of starting an animal rescue shelter.

4, Now comes the time to decide on what kind of animal rescue shelter you want to start. Do you want to specialize in dog or cats, or will you be sheltering all kinds of pets.

5, Next you’ll need to write up a mission statement. This is a document that sets out your aims, goals and ambitions for the future. You may need to write the mission statement with the help of a lawyer to ensure the legalities are observed.

6, Find suitable premises and make sure there is room for future expansion.

7, Raise initial funds by arranging garage sales and consider radio, television appeals and press statements. The more initial publicity you get the better.

8. Finally enjoy yourself.  Setting up an animal rescue will have it tribulations but the rewards may make the whole enterprise worthwhile for you, the animals your rescue, and your local community.