Animal Shelters and rescues attend adoption events as exhibitors to help raise mission awareness and increase adoptions.  Events range from a small open house to a larger event with multiple animal shelters and rescues.  Deciding to attend an event comes with risks. Plan in advance to minimize these risks. Train your volunteer team on how their actions can help protect your animal shelter or rescue. Here are five things your animal shelter needs to know before attending a special event:

  1. Does the event align with your mission? Look at the mission or goal of the event.  Does their goal align with your mission? If the two do not align, the event is not in your best interest.  Attending an event that does not promote your mission, leaves you open to negative publicity or loss of a positive reputation.
  2. Read the contract. Most event organizers require you to comply with rules and an agreement to become an exhibitor. Make sure you read the contract or agreement to determine if you can meet these requirements. Common event guidelines include set-up and tear down times, proof of insurance, vaccine requirements for animals, and expectations for how you present yourself during the event. If you are unable to meet the requirements outlined in the agreement do not register as an exhibitor.  You risk a negative impact to your animal shelter or rescue if you attend and do not follow the guidelines.
  3. What can go wrong? Prior to attending an event, make a list of all the potential risks. Risks include animals getting loose, volunteers not showing, animals injuring attendees or volunteers.  Once you have a list of possibilities, create a proactive plan that identifies how you will minimize the potential for these.  For example, one significant risk is an animal jumping on an attendee and scratching that individual.  A plan to keep that from occurring includes making sure volunteers are assisting the attendees while talking to, petting and playing with the animals.
  4. Choose the right animals. Choosing the right animals to take is a key in minimizing the risk of injury to attendees. Your goal is to increase adoptions by attending the event.  Animals that have just recently entered your care may not be a good fit.  Choose animals that can handle social situations and interaction with strangers.  Animals that are skittish or easily scared have unpredictable behaviors and should remain at the shelter or in their foster home during events.
  5. Choose the right volunteer team. Volunteers who attend the event need to be knowledgeable of your animal shelter or rescue, your mission and how to present themselves during an event. If you choose to send new volunteers, make sure you pair them with an experienced volunteer that understands adoption event logistics and your expectations.

Adoption and special events are a powerful way to educate and involve your community with your shelter.  Follow these steps before attending an event to create a positive experience for all involved.


Nonprofit animal shelters and rescues rely on donations to “keep their doors open” and the majority of these donations stem from fundraisers and special events.  Each season brings its own benefits for fundraising options and spring time is one of the strongest times to conduct fundraisers because the summer humidity has not quite arrived and the lull in donations after overspending on the Holidays is gone.  It can be difficult to pinpoint the best fundraising ideas for your animal shelter or rescue.  The key is to make sure you are thinking outside of the box, you are delivering value in what you are offering while at the same time you are still achieving your mission.
Here are the top 8 spring time fundraising ideas we brainstormed:
1. Organize a yard sale.  One persons junk is another person’s treasure and yard sales are a great way to offer something of value to your community.  There are two ways to organize a yard sale: If you have a parking lot, you can rent spaces to vendors to set up and sell their goods or you can ask community members to drop off unwanted items to sell.  The money raised from the sales in the latter would go directly to your shelter or rescue.  (Any unsold items can then be donated to your local Good Will or Community Aid store.)
2. Organize a Community Fair or Open House. This is perfect for those animal welfare organizations that own/rent a building or property.  Invite the community in to see what services you provide to the animals you rescue by providing tours and meet and greets with the animals available for adoption. Having food vendors and games for the children is a nice touch to promote community involvement and raise funds.
3. Organize a Car Wash.  Set up at your shelter or in a local store’s parking lot and wash cars for a donation.  You can set the donation amount or ask that customers donate what they are able.
4. Host a Flower Sale. Partner with a local plant farm or greenery to sell flowers to your community.  Many greeneries offer a discount for bulk purchases and you can sell them at market price to raise money for your animal shelter or rescue.
5. Host a 5K Walk/Run.  5k runs are a great way to raise funds and promote healthy living in your community.  Most 5k registration fees range from $25 to $50 and can be arranged on scenic routes in your town.  Contact your Local Township or borough to see what paperwork or permits are necessary.
6. Homemade Wreathes or Garden Rocks. Do you have crafty volunteers?  Making homemade crafts like wreathes and garden rocks are typically inexpensive to buy supplies for and easy to sell. In early spring, you are likely to find community members looking for outside decorations to beautify their houses and flower beds.
7. Sell Easter egg Hunts.  It may sound like an off the wall idea but too often baby chicks and bunnies are purchased as Easter gifts and then animal shelters and rescues tend to see an increase in these animals shortly after the Holiday is over.  Promote animal welfare awareness by offering your community a different option.  To sell Easter egg hunts, you will need some volunteers who are free Easter Eve or early Easter morning and can hide 20 filled eggs at cost (set or donation) at houses in your community.
8. Organize A Garden Tour.  Do you have a local community that loves to garden? Garden tours are becoming more popular and require minimal work.  You can start by contacting those in your community that have beautiful gardens and see if they would be willing to allow visitors on a certain day and time frame.  Once you have gardens set, you can start to advertise to the community and charge a registration fee.  This type of fundraiser is best if the gardens are within walking distance of one another.
Spring time fundraising gives your animal shelter or rescue an opportunity to work closely with your local community.  Think outside of the box this year and organize fundraisers that give you an opportunity to reach more members of your community and educate them on the importance of your animal shelter or rescue.

Promoting Adoptions

May 13, 2016

With the warmer weather finally arriving, now is the perfect time to get focused on adoption events and promoting adoption of the animals in your animal rescue or shelter.  Animal adoption events are typically the best way to promote adoptions from your shelter or rescue. These types of events paired with a social media marketing campaign and presence are extremely powerful in reaching a broader base of individuals.
Organizing an Adoption Event
The first steps in any successful adoption event are to schedule a goal, date, time, and location.  With this information you can then recruit volunteers and develop committees to focus on the most important aspect of events, including schedule of events, care of the animals involved, marketing, and volunteer schedule.  Each committee and its members can the focus on their section/responsibility to make it the best it can be.
Setting Goals
What is your goal for your non-profit animal shelter or rescue? What is your long-term and short-term goal? Do you have an influx of animals that you need to have adopted out?  Do you need to raise funds for new equipment or a new building? Having this information set it the beginning, gives you a numerical goal to promote and track throughout the event planning and event day.
Date, Time, Location
It may seem like easy information to decide on but often times there is more to consider than what days or times are available on your personal calendar.  It is best to start with two possible dates and times.  Once you have this information, check with local community organizations to see if there are any other events happening that you may be in competition with to decide on a date that offers the best opportunity for participants.  If you have a physical building, you can host your event at home. If you do not have a building, check with local parks or businesses for an opportunity to set up your event in an easy to reach venue.
Committees help to keep any event running smoothly and are comprised of volunteers from animal shelter or rescue.  Committees allow volunteers to focus on one area of the event and keep the planning organized and efficient.
There are multiple ways to advertise your event. You can contact a local radio station for some broadcasting, hang posters, or place an advertisement in the newspaper. The most cost-effective method is usually on social media platforms like Facebook, Twitter, Instagram, and even Snapchat, depending on who your target audience is.  To promote via facebook, you would first start by creating an event on your shelter or rescue page.  From the event you can then invite those that follow your page and encourage them to share and invite their family and friends. Be sure to create a daily post plan to keep potential attendees engaged and excited about what you are offering and promoting at the event.

Promoting Adoptions with No Event
If your animal shelter or rescue is unable to organize or host an event, there is still a great opportunity for you to promote adoptions online.
1. Create a Facebook or Instagram Page. If you do not currently have a page, be sure to create one now.
2. Post pictures of Animals. You can post pictures of animals available for adoption in their current habitat.  Catch them playing, snoozing or cuddling with volunteers.  Be sure to include a summary of the animal’s background and best type of forever home when you post the pictures.
3. Post Videos.  Do you have certain animals that are just made for videos? You know the ones that are always playing around. Catch them live in these moments and share them with your followers who are sure to fall in love as they watch them.
Promoting and increasing adoptions can be accomplished through organized events as well as well as on social media platforms like Facebook and Instagram.  Once you have decided the path to take, be sure to follow these steps to help increase adoptions in your community.

Holiday Fundraising Ideas

November 20, 2015

  1. Jingle Bell Walk/Run: Organize a Jingle Bell Walk/Run where pets and pet owners don the jingling bells for the duration of the race. Funds can be raised through registration fees and sponsorships.
  2. Holiday Craft Bazaar: Sell table spaces for local artisans to sell handmade holiday décor and gifts.
  3. Hand-Painted Pet Bowls: This option offers multiple opportunities for an organization to raise funds. You can organize an event to paint-your-own doggie dish raising funds through registration fees. You can also have local volunteers create beautiful bowls and sell them for the proceeds.
  4. Pet Photos with Santa: Offer an opportunity for pet owners to bring in their pup or kitty to get a picture with Santa for a small fee or donation.
  5. Doggie Treat Bake Sale: Gather volunteers with baking skills and create some pet friendly goodies to sell for the proceeds.
  6. Furry Friend Holiday Card Sale: Capture the beauty of all of the animals from your rescue or shelter by having a local photographer donate their talents and turning them into adorable holiday cards to sell.
  7. Animal Calendar: Everyone will be needing a new calendar soon! Offer a compilation of your furry friends in calendar form for people to buy for themselves or as a gift.
  8. Christmas Ornament Design/Sale: Creating a special edition Christmas ornament to promote your organization allows you to revisit this fundraising idea yearly
  9. Gift Wrapping: Gather your craftiest volunteers and set-up a gift wrapping station outside of major stores. Offer some cute animal design papers and bows for a small fee or donation.
  10. New Year’s Eve Pet Party: Ring in the New Year by hosting a New Year’s Eve bash for pets and owners. All proceeds from the ticket sales will help boost your year-end donations.