Horse and animal advocates celebrate National Help a Horse Day annually on April 26th. It’s a national celebration founded by the ASPCA to raise awareness for abused and neglected horses across the United States. The ASPCA encourages equine rescues and sanctuaries to join their efforts by hosting an event highlighting horses and the work you do.

Equine Sanctuaries just like yours host Help a Horse Day events each year. Organizing an event is a great way to connect with your local community, increase awareness, and generate more money to aid in your daily mission. We’ve put together a list of necessary tasks to assure your event goes off without a hitch.

  1. Recruit an event planning committee.

Planning an event requires time and as a Director, your time is limited. Recruit volunteers to be part of the Help a Horse Day planning committee. These individuals will be responsible for planning, researching, and keeping you up to date on the event progress. The committee also becomes the go-to group for questions from other volunteers, sponsors, and attendees.

 

Assign each member an important role like sponsors, marketing, contract negotiations, and public relations.

 

  1. Decide on your goal.

Meet with the event planning committee to determine what your goals are for the Help a Horse Day event. Do you want to recruit more volunteers? Do you want to raise money? Do you want to educate community members on certain horses in your care?

 

Each goal requires different types of events and audience members. It is important your committee sets these first to make the rest of the event planning process seamless.

 

  1. Brainstorm event ideas.

What type of event do you want to host? Possible events include tours, mini-education sessions, picnics, or an outdoor dinner and auction. If you’re looking to increase awareness of your mission, hosting mini-classes on what you do paired with tours of the sanctuary will be more valuable than a dinner/auction.

 

  1. Research costs.

Have each committee member contact caterers, rental companies, speakers, and other businesses like DJ’s and photographers for event proposals. It’s a good goal to request two to three proposals from each category so you can compare and make the best choice.

 

  1. Put together a budget.

After you know how much your plan costs, it’s time to put together a budget. Include expenses in the budget as well as sponsorship and fundraising goals associated with the event.

  1. Create a call for sponsors.

A call for sponsors is similar to a donation drive but focused on businesses in your local community. Design three to five options including costs and benefits so businesses can pick one that best matches their budget.

 

  1. Contact your insurance agent.

Call your insurance agent to make sure you have the right insurance coverage in place. Some general liability policies include event coverage while others don’t. If your insurance doesn’t, you can purchase special event insurance to protect your equine sanctuary.

 

  1. Connect with the media.

Create a press release and send to local media channels including news and radio stations. The more press you get, the greater the turnout will be.

 

  1. Advertise on social media.

Get your community excited about the event on social media. Generating a buzz online is the least expensive way to gain awareness and attendees at the event.

 

  1. Show your gratitude.

Share your success and gratitude publicly at the event and after it is complete. Publish how much you raised, how many attendees, and what good will happen at your sanctuary with the support you received.

Volunteers are the backbone of an organization and are responsible for carrying out daily activities that maintain its mission and vision. A number of organizations struggle to recruit and retain quality volunteers and suffer from the constant turnover. In addition to these struggles, equine rescues and sanctuaries face unique requirements and considerations when searching for the right volunteers.

Equine Rescue and Sanctuaries

As an equine rescue or sanctuary, you are focused on providing a safe haven for horses, ponies, and donkeys in need. These animals have unique care needs and require volunteers that have a background in equine care or knowledge to properly take care of those needs. The number of volunteers with this type of knowledge is scarce. Don’t give up hope, there are some tips you can use to recruit better long-term volunteers for your equine rescue or sanctuary.

Volunteer Tips

Putting an ad in the local newspaper or posting to your Facebook page your need won’t attract the right type of volunteers. More than likely, you’ll end up with individuals that think working with horses’ sounds like fun. Use these tips to recruit better quality volunteers that plan to stick around.

  1. Define the responsibilities. You cannot market your organization as a place for volunteering if you don’t know what responsibilities or roles need to be filled. Take the time to analyze your existing volunteer base and schedule to identify holes that need to be filled. Make a list of all the necessary activities you need help with and keep it hand for when volunteers start to apply.
  1. Be specific. Review specific details of the volunteer responsibilities with every applicant. Some applicants will only want to groom the animals, but there are usually other responsibilities on the list as well. The more they know up front about what they are required to commit to on a daily or weekly basis helps them make a well-informed decision. It is better for you if they choose to move on to another organization before they begin orientation.
  1. Use volunteer matching websites. There are a number of volunteer matching websites you can register your equine rescue or sanctuary on. Websites like Volunteer Match, Idealist, and Points of Light match organizations in need with willing volunteers in the area. These websites offer numerous free resources to guide you in your recruiting efforts.
  1. Be honest. Don’t make the available volunteering opportunities sound glamorous if they are not. Promising a potential volunteer daily time with the horses without telling them the time is spent cleaning the stalls, is misleading. Be honest with them and focus on the rewarding benefits they will experience by spending time at your equine rescue or sanctuary.
  1. Contact local veterinarians. Reach out to your local equine veterinarian to request their help in finding quality volunteers. They have personal connections with equine owners in the area and are able to actively listen for potential volunteers.
  1. Contact other equine organizations. Look for equine organizations in your community or surrounding areas. Ask these organizations if you can visit or hold a volunteer recruitment event at their location. This is a great way to meet equine knowledgeable individuals that can add value to your existing services.

Recruit better quality volunteers to help your equine rescue or sanctuary with these tips. Require every new volunteer to attend an in-depth volunteer orientation and training with other quality volunteers. Training and orientation help improve volunteer retention and provide better care to the equines in need.