Nonprofit animal shelters need donations to survive. Without funds you have no means to educate or help animals in your community. Every year, new animal rescue organizations pop-up competing for donors’ time and recognition. These new organizations make it difficult to retain your existing donors. Since your donors don’t have bottomless pockets, it may be time to put your traditional fundraising efforts aside and try something new.

 

Here are four new ways to raise more money in 2017.

 

  1. Go Mobile.

More than 90% of US adults own a Smartphone today. The majority of people take them everywhere they go. It’s no surprise that mobile is a trend to follow in 2017. Text to give is a way for donors to send a text to a unique number to start the donation process. The initial text triggers a return message that links to a secure form to finalize payment information. Since it’s something they can do anywhere, more donors will use this path.

 

  1. Invest in remarketing ads.

Remarketing is a paid advertising technique you can use to follow website visitors around the Internet. Your ad pops up on websites they visit. It acts as a subtle reminder that they were interested in you and drives them back to your website.

 

  1. E-mail flash fundraising drives.

One third of all online donations come from e-mail marketing. One day flash email fundraising drives are a great way to generate revenue for special needs like an injured animal intake.

 

Send out a series of e-mails to your contact list. Highlight the animal’s history, includes pictures, and explains what they need and how much it will cost. Divide your overall goal by half of your donor list and suggest this as a donation amount to increase the chances of meeting your goal.

 

  1. Sign up for Amazon Smile.

A simple way to raise more money is register online with Amazon Smile. Amazon donates a portion of sales linked to your nonprofit organization. It’s an easy way to generate passive income to support your mission.

 

Try a few of these options to generate more revenue for your nonprofit animal shelter this year.

Animal shelters and rescues have the weight of the helpless animal population on their shoulders.  They find ways and methods to accomplish their significant missions and visions with minimal funding and resources. Animal shelters and rescues rely heavily on the support of donors who provide needed items as well as financial donations.  The last thing they need to add to their daily worries is the risk of a cyber attack that compromises their donor’s confidential information. According to a recent study released by The Global State of Information Security, security incidents increased by 38% and theft of “hard” information rose by 56% in 2015 when compared to 2014.  With the threat of cyber attacks on the rise, it is a real concern for many nonprofit animal shelters and rescues. Implement a cyber security program to protect your donors and your animal shelter or rescue.

Here are eight items to include in your program:

  1. Backup your data. Create a backup of information stored on your computers and server daily. Hackers have the power to compromise your electronic information, making it inaccessible. A backup provides you with an up to date list of your donors and their contact information, simplifying the notification process (a little at least).
  2. Secure physical data. Store physical donor files and confidential information in a locked, fireproof filing cabinet. Allow access to this information on an as-needed basis.  The fewer hands that physically touch the files, the smaller chance they can be misplaced.
  3. Limit the information you collect. A great rule of thumb to implement immediately is “if you don’t need it, don’t ask for it.” The less data you collect from donors, the less information a hacker gains during a breach.
  4. Purge unneeded information. If you have years of donor information stored in a back room at your animal shelter or on discs, it may be time to purge it. Keep only information you need. Often times, older files are stored and forgotten about. Holding onto donor files and information increases your chance of suffering from a breach.
  5. Update computers and software. Update computers and software programs on a consistent basis. Companies release updates and patches to help protect their customers from data breaches.  If updates are left unattended, your risk for a breach increases.  If you are not technology savvy, hire a local IT company to help keep your system up to date and secure.
  6. Use encryption. Use a data or donor collection service that encrypts the information your donors enter. Encryption encodes the information making it only accessible by those authorized to view it.
  7. Train your volunteer staff. Volunteers are a significant help to animal shelters and rescues. They can also be a great risk.  If your volunteer team is not internet or computer intelligent, they may unknowingly download malware or spyware.  Educate them on what is an acceptable use of the organization’s computers and emails.  Make it mandatory that downloads are not acceptable and should be approved by the director.  Phishing schemes are a common hacker specialty. Train your team on these to protect your shelter or rescue.
  8. Purchase cyber liability insurance. Cyber liability insurance is beneficial if it is purchased prior to a cyber breach or theft.  Cyber liability insurance protects your nonprofit animal shelter at the time of the breach by paying defense and settlement costs. The best cyber insurance policies take care of the state required notifications, which can be a long and treacherous task.

Cyber breaches are a serious threat to nonprofits like animal shelters and rescues.  The unfortunate news is hackers are becoming more creative in their schemes, making it difficult for companies to keep information secure.  Implement a cyber security program outlined here to protect your nonprofit animal shelter or rescue.

 

Raising money while working out seems too good to be true. The Charity Miles app lets you do just that! The free app tracks your mileage whether biking, walking or running and earns money towards the charity of your choice.

The simple fundraiser begins with a click on your smartphone. Download the application, create a profile and choose a charity. Then it’s time to get moving! The more you move, the more money the charity makes! If you simply don’t enjoy walking, running or biking, there are other options. You can skate, dance or even jump rope! You just need to choose the setting that best resembles your favorite type of exercise. Running and walking earns up to 25 cents per mile while biking earns up to 10 cents per mile.

Charity Miles benefits many non-profits spanning from fighting cancer and helping wounded soldiers to helping animal shelters and protecting nature. For example, if you choose to exercise for an animal welfare organization, the money from your exercise regimen could help save animals, help build extra shelter space or even buy more food for the animals.

One of the best things about this type of fundraiser is that it not only tracks your time and distance, but it tracks the impact you are making for your charity. You get updated information as to how you are helping the charity by simply exercising. Charity Miles allows you to stay healthy while helping others do the same.

Every mile you accomplish matters for your charity. When you get tired and want to quit, it will help your legs go another mile knowing you are helping change lives.

Accepting Donations

August 21, 2015

Most animal shelters if they are non-profit depend on their financial means to come from donations. If you are one of these shelters and looking for new ways to accept donation to help properly care for the animals and keep the shelter running with ease try some of these methods.

Place Donation Boxes at Local Businesses

Your local community is a great place to start when in need of donation to help support your community’s animal shelter. Ask local businesses if it would be okay to place donation boxes at checkout areas or check in areas of your local veterinary hospitals. Some of the best local businesses to start with are pet stores. Make sure each of your donation boxes sponsor a pet at your shelter with a brief description of what the animal is like so not only are you encouraging donations, but adoptions as well.

Send Out News Letters with Donation Slips

Sending out newsletters about your shelter too all the members in your local community along with some neat stories about some of the animals in your shelter is an outstanding way to inspire people to want to donate and help support your non-profit organization. With each news letter you mail out though, do not forget to add in a donation slip for those willing to donate along with a pre-paid mailing envelope so they can send the helpful donations too you directly at the animal shelter.

Create a Donation Site Online

The internet is a wonderful place to create a site online where people can send donations electronically to the shelter. Make sure your online site shows pictures of the animals in the shelter, information on what the shelter is about, and a brief introduction to the people who work there to help care for the animals on a regular basis. Also, include inspirational stories of the rescue pets brought to the shelter, have found new loving homes and stories of the ones that still are looking for their forever home.

End Notes to Think About 

This is just handful of ways to accept funds from your local community to keep your non-profit animal shelter running properly so you can care for all the animals that are there on a day-to-day basis until they find new homes. Other ways you can accept donations is through fundraisers and hosting adoption events at local businesses and doggy parks.