Social media can literally save lives at your animal shelter, especially if your shelter is a kill shelter. Using Facebook, Twitter, Instagram and Pinterest can help:

  • Reunite lost pets with owners
  • Save pets scheduled to be euthanized
  • Bring in much needed supplies when they are most needed
  • Raise money for needed health care for specific animals
  • Help raise money and get volunteers during natural disasters
  • Bring in funds to help save more animals

The best thing about these social media websites is that they are free to join and free to use. Your shelter can purchase ads to help promote adoption events or spay-neuter clinics, but these are not entirely necessary to effectively use social media.
Take Good Pictures
Social media is a visual medium. Just sending out a tweet that a Beagle has been found wandering down Main Street isn’t enough to grab Twitter users’ attentions and heartstrings. You need to take one or more photos of this lost beagle and post them on Instagram and Facebook, which support pictures. You can then link Twitter to these posts.
You do not need fancy camera equipment to take good pictures. It’s best to take a photo of a pet with a background that contrasts to the pet’s color. For example, black pets stand out best against pale colors. Digital cameras and smartphones take excellent pictures. You may need to get an animal’s attention with a squeaky toy or food in order to get the pet to stay still for a good shot.

Update Regularly
Social media is not a one-time only thing. You need to update your sites regularly in order to reach the maximum amount of eyeballs reading your important messages. You do not need to post every day, but once a week is the minimum you should do. Make sure you spend time not only posting requests or pictures of animals for adoption, but also answer questions sent to you from others.
If emergencies happen and no one at your shelter can post on any social media sites for at least a week, please note that on your social media sites. Apologize when you can for not doing the weekly or regular update as soon as you can. By following these netiquette tips, you will keep your followers from disliking you or stop following your shelter.

Animals – dogs, cats, rabbits, and horses – are taken in by animal shelters and rescues every day. Often times they come from unfortunate situations. Sometimes they come from amazing homes and families but uncontrollable circumstances arise forcing the family to give the animal up. No matter what their history consists of – they are sure to find comfort and safety in the shelter or rescue. Animal shelters and rescues work hard to find forever homes for these animals. One of the keys to raising awareness and interest in the animals available for adoption is successful marketing.

Marketing
Animal shelters and rescues utilize several marketing strategies to increase organization awareness and capture the attention of potential adopters. Common methods used by successful animal shelters and rescues include:

  • Adoption events
  • Online advertisements
  • Social media posts
  • Fundraisers
  • Open house events
  • Website page highlighting the animals

Getting potential adopters in the door (or on your website) is the first step in any of these techniques. How do you spark their interest? How do you make them fall in love and want to adopt one of your animals? The secret is writing a profile or bio about the animal they can’t ignore.

A bio they can’t refuse
You might not consider yourself a creative writer, but you need to. Utilize these five techniques to write create animal bios that work.

  1. Pull at their heart strings. Grabbing their attention starts with their hearts. In the first few sentences focus on those feelings. When you look at the animal – what do you see in their eyes or facial expression? Excitement, desire for a home, seriousness? Talk about that in your opening remarks. Use this example to guide you: “Roxy is looking for an energetic, fun-loving active family.” Or “Max needs a calm and peaceful home to spend his days relaxing.”
  2. Be honest. Honesty is vital. Make sure your description truly meets the needs of the animal and attracts the right family by telling them the truth.
  3. List the facts (even the negative ones). List facts about the animal – weight, color, and breed. Provide a history including where they came from, likes, needs, and dislikes.
  4. Include a call to action. Tell the potential adopter what steps to take next. Contact your animal shelter, talk to a volunteer, or fill out a volunteer application. They need to know what their next step is and are more likely to take action in the moment.
  5. Include a photo. Always include a photo of the animal – especially if you are listing the bio on the Internet. Pictures provide readers with a “face” and increase their desire to want to meet the animal in person.  Online posts with pictures are more likely to be read and shared by followers. The more individuals that see available animals – the better chance they have of being adopted.

Boost your marketing efforts with better animal bios and profiles. Make it impossible for potential adopters to say no by utilizing these five tips.