It is every shelter and rescue’s goal to find as many forever homes as possible for the animals in their care. That is no different during the holiday season. The holidays are a great time to focus on increasing adoptions and making sure their furry friends have a home for the New Year.

It is also a scary time to promote adoptions because not every family thinks through the commitment of adopting a new pet. Those families end up returning the animal to a shelter shortly after the holiday’s end.

Increase adoptions

Here are five ways animal shelters and rescues can increase holiday pet adoptions without risking having the animal returned shortly after.

  1. Increase publicity. Contact local newspapers and magazines to run a story about your animal welfare organization. Ask them to include a history of your shelter or rescue, pictures of animals in need of forever homes, and why it’s a great time to adopt a new family member. Increasing your audience reach during the holiday season educates your community on the benefits of adopting instead of purchasing from a pet store.
  1. Be available. Increase your hours of operation to give more families the chance to visit your shelter. You risk missing out on potential forever families by only being open limited hours during the day. Adding evening and weekend hours opens the doors for more families. Have volunteers available to meet with each family and ask questions that pinpoint whether this is an impromptu or well thought out decision.
  1. Contact those previously interested. Look through applications you received throughout the year to find families that didn’t find a match. Reach out these families to see if they still have an interest and invite them to come and meet the new animals in your care.
  1. Limit the number of animals available. Limiting the number of available animals improves your chances of more adoptions during the holidays. Too many choices are overwhelming makes it difficult for families to make a decision. Often time’s families leave without adding to their family as a result.
  1. Show them in their natural environment. Make sure potential adopters see them in a natural environment that shows their real personality. This gives them a more concise picture of the amount of care and attention the animal needs at home. It helps match the right families with a new pet perfect for their lifestyle.

The holiday season is a great time to promote pet adoptions. Use these ideas to increase awareness and match animals with the right forever homes.

Running a successful animal welfare organization is a high-demanding job. One critical component of making sure things run smoothly in an animal welfare organization is risk management. Risk management tools are often pushed aside to oversee other vital components of animal welfare like animal intake, volunteer training, compliance, animal adoptions, foster homes, and fundraising efforts. Risk management plans are important because they help organizations identify potential risks, minimize those risks, and set expectations for responding appropriately when risks do occur.

Good News
The most effective risk management plans focus on making risk management a part of your organization’s culture. With a strong on-boarding process and proper implementation, creating a risk management plan doesn’t have to be time-consuming. Follow these eight steps to simplifying the process and make risk management a priority in your animal welfare organization.

Steps to Take

  1. Utilize your volunteers. Volunteers donate their time to your animal welfare organization because they WANT to help the organization fulfill its mission. Don’t try to hold on to tasks that you can delegate to others. Recruit volunteers to serve on a risk management committee that takes on the last six steps of this plan.
  2. Brainstorm potential risks. Your volunteer committee is responsible for brainstorming every potential risk you face on a daily basis – animal bites, visitor slip and falls, volunteer injuries, etc.
  3. Match existing tools. Once they have a complete list, they need to review your existing risk management tools to see if you are addressing certain risks already. Common tools utilized by animal welfare organizations include volunteer application, adoption waivers, foster home guidelines, etc.
  4. Identify a need for new. The most important part of the committees’ responsibilities is to identify a need for new or updated tools. Are the existing tools, policies, and procedures strong enough? Is your organization missing an important item?
  5. Create new tools. Once they identify a need, they need to find acceptable risk management tools to fill the gaps. It is important they understand these new policies and procedures in their entirety and they provide you with a report on their recommendations.
  6. Educate your volunteer team. Schedule training for the committee to educate volunteers on the new policies and procedures. Review the tool, the benefits, and the expectations of the volunteers. Test the volunteer’s knowledge afterward to make sure they fully understand the changes.
  7. Audit the effectiveness. Have the committee schedule a future date to audit the new policy and procedures’ effectiveness. Did your organization experience a decrease in incidents? Do you need to make new updates? Continue to review all risk management tools on a yearly basis.

Visit our website for sample animal welfare risk management tools.