So you found an animal in need?
No doubt we can all agree how hot it has been this summer. Not only is it hot for us , it is also hot for our furry friends as well! So what happens when you find an animal in need? There are a few steps you can take to make sure your friend is well taken care of.

Is this animal native wildlife? If so take note of a few things.

Does it have open or visible wounds?

Is it acting abnormally?

Does it seem to be breathing rapidly?

These are all questions that your local animal control or vet are going to ask. Always assess your surroundings, your safety is number one! Your local animal control or veterinarian should be able to guide you to the correct phone number if they are unable to help.

If you feel that you can safely handle the animal, make sure that you have gloves on. For
smaller animals, put them in a box padded with shredded newspaper or towels, and in an area that is quiet until you are given further instructions. Make sure that if you do handle the animal to wash your hands vigorously afterwards.

For a dog or a cat that doesn’t seem to have anyone with them, go ahead and call the local shelters and veterinarian. If they are friendly, try and read their tag, you might be able to get in touch with their owner. In this day and age, most pets are micro-chipped so the vet can be a great help! Even though you might have the urge to give the dog water or food, hold off on doing so until you contact the vet. Dog’s and cat’s have allergies too so you don’t want to upset their stomach, and chugging water isn’t good for humans and animals alike!

Let’s all have fun for what’s left of the summer and keep our friends safe in the process!

The difference between being almost right and actually right leads to lawsuits every day. It’s no secret that our society continues to resort to lawsuits as a popular method to work out differences and be heard by a larger audience. Over the years, animal welfare organizations received lawsuit papers for multiple types of incidents.
The best animal welfare organizations implement policies and procedures to promote safety, honesty, and proper care of animals in need. When was the last time you reviewed these policies and procedures? Many times organizations utilize a “set it and forget it” approach to policies and procedures. This is risky business for animal welfare organizations.
How often do you need to review?
It depends on the scope of your animal welfare organization’s operations. A few things to consider before you determine how often to review:

  • How many volunteers are a part of your team?
  • What is your volunteer turnover rate?
  • Do you offer any TNR services?
  • Do you provide any veterinary services?

It is important to look at your services and what types of compliance you need to be up to date on. If you offer veterinary services, you need to review policies and procedures more frequently. Review policies and procedures at least once every year but more often if volunteer turnover is high and they type of services you provide requires it.
Why?
There are 3 important reasons you need to update policies and procedures on a regular basis.

  1. Prevents incidents and accidents from occurring.
    Policies and procedures provide a solid outline of expectations for volunteers. Those expectations address your operations at the time they are drafted and implemented. Your operations change as you grow and increase your volunteer team. It is important to “relook” at the procedures to identify operational changes, efficiency updates, and missing items.
  2. Provides the solution to the problem.
    Strong policies and procedures include solutions to problems that arise – how to reprimand or address non-compliant volunteers. Having this documented lets volunteers know what to expect and gives you a path to address issues and be consistent with all volunteers. Laws change over time – make sure you update regularly to remain in compliance.
  3. Protection in the event a lawsuit occurs.
    No matter how many steps you take to minimize lawsuits – they do happen. Your defense is only as strong as your documentation. Having up to date compliant policies and procedures helps you with that defense.

How?
You understand the importance of keeping policies and procedures up to date. How do you make it happen with an already overloaded busy schedule? Use this 4-step plan to simplify the process.

  1. Create a policy and procedures panel. Choose 2-3 strong volunteers to lead the project research for you.
  2. Review changes. Have the volunteers identify any changes made since your last review. Does a policy or procedure exist addressing these changes or new services?
  3. Review existing policies and procedures. Look for any changes that need made to comply with regulations, improve overall efficiency, and decrease risk.
  4. Implement. Make the changes to the policies and procedures. Hold a volunteer training with your volunteers reviewing the changes and updates.

Policies and procedures are vital to the daily operations of your animal welfare organization. Make it a point to update them regularly to keep volunteers safe, visitors, safe, and prevent potential incidents and lawsuits.

Foster parents are a vital part of your volunteer organization. They provide a safe haven and care for animals in need. Most animal shelters or animal rescues utilize volunteer handbooks. These handbooks identify how the volunteer program works and typically include a section dedicated to foster parent volunteers.
Foster parents have a unique set of responsibilities. Address these responsibilities in a manual created specifically for your foster parents. Make sure you include these 5 key components.

  1. Welcome Letter. Include a letter welcoming the new foster home to your animal rescue group. Include statistics illustrating how many animals you help, the number of foster homes in your network, and why they are important.
  2. Frequently Asked Questions. Address FAQ’s in the front of the manual. These address common concerns for foster parents immediately. Where do the foster animals come from? Can I foster a dog with a full-time job or with no fence? How long does each animal need care? How do I adopt my foster dog? These are just a few samples – include the questions you hear most often.
  3. Requirements. Address requirements up front. What steps do fosters need to take to “dog proof” their home? What supplies do they need to purchase? What activities are not acceptable for the animals?
  4. Expectations. What activities do you expect the foster to perform daily, weekly, and monthly? Walking/exercises, training, socializing, grooming expectations, and adoption family appointments need to be outlined in this section.
  5. Policies and Procedures. Animals are unpredictable. Address what steps fosters need to take in certain situations. Who do they contact if the animal bites them, bites somebody else, shows signs of aggression, or gets sick or injured? Outline when veterinary services need contacted and how the foster parent can help at home.

Creating a strong network of foster homes is the key to successful adoptions. Manage expectations and requirements upfront with a foster manual.

Volunteers are a valuable asset for animal shelters and rescues. Without them, shelters and rescues would be unable to achieve their mission. In 2013, the IRS released a report stating that 85% of nonprofit organizations are run by volunteers and have no paid staff.  Volunteers are responsible for organizing adoption events, raising funds, and caring for the animals in their animal shelters or rescues. Last week we reviewed the importance of creating and maintaining a volunteer program. One of the prime aspects of that program is to implement a volunteer handbook.

Volunteers differ from paid employees. However, managing volunteers requires a similar skill set.  Employee handbooks are common in both small and large businesses.  Nonprofit animal shelters and rescues need to implement a similar handbook for volunteers.  Here are the two main benefits of a volunteer handbook:

  1. Sets Expectations. A handbook is a tool that defines what is expected of the volunteer during their time at the shelter. It also identifies what the volunteer should expect from the organization in return for their donated time.
  2. Protects the Animal Shelter or Rescue. Creating and identifying clear policies and procedures for your volunteer team minimizes liability. The handbook provides guidelines and rules for how negative circumstances will be handled and offers a no-surprise resolution for both parties.

A hurdle many directors face is how to create a concise and informative volunteer handbook. Here are 7 essential sections to include in your handbook:

  1. What is the story behind your animal shelter or rescue? Tell the story of how you formed. Include your goals, mission, and vision for volunteers to gain a better perspective of who they are serving.
  2. Set expectations for acceptable and unacceptable behavior. Behavior expectations include how volunteers treat one another, the animals, and the public.  Define work expectations in this section as well. Work expectations include the number of volunteer hours, responsibilities, and the appropriate way to take a day of absence.
  3. Policies and procedures for responsibilities are a tremendous help in minimizing potential dangers or disasters. Explain these procedures in detail in the handbook. This assures you each volunteer has the information prior to volunteering.  This is the section you address volunteer training requirements including times and methods of training.
  4. One of the biggest responsibilities of a shelter or rescue is to take in dogs, cats, and other animals that need care. This section reviews the policies for incoming animals and addresses the intake process including standards your shelter or rescue follows.
  5. Rescues or shelters that foster animals need a section on foster home policies and procedures. Often times, foster parents are overlooked as volunteers because they are not at the physical shelter.  They are a vital part of your volunteer team.  The risks and requirements of foster homes differ from other policies and procedures.
  6. Animal adoption is a major part of your operation.  This section identifies the standards and timeframes your animal shelter or rescue follows prior to placing an animal with their forever home.  This section also addresses the requirements of adopting families.  It is important that all volunteers are aware of the expectations so they can help properly place animals.
  7. It is common for volunteer handbooks to include a receipt that the volunteers sign. The signature verifies they read the handbook and are aware of the expectations outlined.

Create a strong volunteer program starts by implementing a volunteer handbook.  Work with your legal counsel to create a handbook that best suits your animal shelter or rescue needs.

 

Animal shelters and rescues have the weight of the helpless animal population on their shoulders.  They find ways and methods to accomplish their significant missions and visions with minimal funding and resources. Animal shelters and rescues rely heavily on the support of donors who provide needed items as well as financial donations.  The last thing they need to add to their daily worries is the risk of a cyber attack that compromises their donor’s confidential information. According to a recent study released by The Global State of Information Security, security incidents increased by 38% and theft of “hard” information rose by 56% in 2015 when compared to 2014.  With the threat of cyber attacks on the rise, it is a real concern for many nonprofit animal shelters and rescues. Implement a cyber security program to protect your donors and your animal shelter or rescue.

Here are eight items to include in your program:

  1. Backup your data. Create a backup of information stored on your computers and server daily. Hackers have the power to compromise your electronic information, making it inaccessible. A backup provides you with an up to date list of your donors and their contact information, simplifying the notification process (a little at least).
  2. Secure physical data. Store physical donor files and confidential information in a locked, fireproof filing cabinet. Allow access to this information on an as-needed basis.  The fewer hands that physically touch the files, the smaller chance they can be misplaced.
  3. Limit the information you collect. A great rule of thumb to implement immediately is “if you don’t need it, don’t ask for it.” The less data you collect from donors, the less information a hacker gains during a breach.
  4. Purge unneeded information. If you have years of donor information stored in a back room at your animal shelter or on discs, it may be time to purge it. Keep only information you need. Often times, older files are stored and forgotten about. Holding onto donor files and information increases your chance of suffering from a breach.
  5. Update computers and software. Update computers and software programs on a consistent basis. Companies release updates and patches to help protect their customers from data breaches.  If updates are left unattended, your risk for a breach increases.  If you are not technology savvy, hire a local IT company to help keep your system up to date and secure.
  6. Use encryption. Use a data or donor collection service that encrypts the information your donors enter. Encryption encodes the information making it only accessible by those authorized to view it.
  7. Train your volunteer staff. Volunteers are a significant help to animal shelters and rescues. They can also be a great risk.  If your volunteer team is not internet or computer intelligent, they may unknowingly download malware or spyware.  Educate them on what is an acceptable use of the organization’s computers and emails.  Make it mandatory that downloads are not acceptable and should be approved by the director.  Phishing schemes are a common hacker specialty. Train your team on these to protect your shelter or rescue.
  8. Purchase cyber liability insurance. Cyber liability insurance is beneficial if it is purchased prior to a cyber breach or theft.  Cyber liability insurance protects your nonprofit animal shelter at the time of the breach by paying defense and settlement costs. The best cyber insurance policies take care of the state required notifications, which can be a long and treacherous task.

Cyber breaches are a serious threat to nonprofits like animal shelters and rescues.  The unfortunate news is hackers are becoming more creative in their schemes, making it difficult for companies to keep information secure.  Implement a cyber security program outlined here to protect your nonprofit animal shelter or rescue.

 

Animal Shelters and rescues attend adoption events as exhibitors to help raise mission awareness and increase adoptions.  Events range from a small open house to a larger event with multiple animal shelters and rescues.  Deciding to attend an event comes with risks. Plan in advance to minimize these risks. Train your volunteer team on how their actions can help protect your animal shelter or rescue. Here are five things your animal shelter needs to know before attending a special event:

  1. Does the event align with your mission? Look at the mission or goal of the event.  Does their goal align with your mission? If the two do not align, the event is not in your best interest.  Attending an event that does not promote your mission, leaves you open to negative publicity or loss of a positive reputation.
  2. Read the contract. Most event organizers require you to comply with rules and an agreement to become an exhibitor. Make sure you read the contract or agreement to determine if you can meet these requirements. Common event guidelines include set-up and tear down times, proof of insurance, vaccine requirements for animals, and expectations for how you present yourself during the event. If you are unable to meet the requirements outlined in the agreement do not register as an exhibitor.  You risk a negative impact to your animal shelter or rescue if you attend and do not follow the guidelines.
  3. What can go wrong? Prior to attending an event, make a list of all the potential risks. Risks include animals getting loose, volunteers not showing, animals injuring attendees or volunteers.  Once you have a list of possibilities, create a proactive plan that identifies how you will minimize the potential for these.  For example, one significant risk is an animal jumping on an attendee and scratching that individual.  A plan to keep that from occurring includes making sure volunteers are assisting the attendees while talking to, petting and playing with the animals.
  4. Choose the right animals. Choosing the right animals to take is a key in minimizing the risk of injury to attendees. Your goal is to increase adoptions by attending the event.  Animals that have just recently entered your care may not be a good fit.  Choose animals that can handle social situations and interaction with strangers.  Animals that are skittish or easily scared have unpredictable behaviors and should remain at the shelter or in their foster home during events.
  5. Choose the right volunteer team. Volunteers who attend the event need to be knowledgeable of your animal shelter or rescue, your mission and how to present themselves during an event. If you choose to send new volunteers, make sure you pair them with an experienced volunteer that understands adoption event logistics and your expectations.

Adoption and special events are a powerful way to educate and involve your community with your shelter.  Follow these steps before attending an event to create a positive experience for all involved.

 

Nonprofit animal shelters and rescues rely on donations to “keep their doors open” and the majority of these donations stem from fundraisers and special events.  Each season brings its own benefits for fundraising options and spring time is one of the strongest times to conduct fundraisers because the summer humidity has not quite arrived and the lull in donations after overspending on the Holidays is gone.  It can be difficult to pinpoint the best fundraising ideas for your animal shelter or rescue.  The key is to make sure you are thinking outside of the box, you are delivering value in what you are offering while at the same time you are still achieving your mission.
Here are the top 8 spring time fundraising ideas we brainstormed:
1. Organize a yard sale.  One persons junk is another person’s treasure and yard sales are a great way to offer something of value to your community.  There are two ways to organize a yard sale: If you have a parking lot, you can rent spaces to vendors to set up and sell their goods or you can ask community members to drop off unwanted items to sell.  The money raised from the sales in the latter would go directly to your shelter or rescue.  (Any unsold items can then be donated to your local Good Will or Community Aid store.)
2. Organize a Community Fair or Open House. This is perfect for those animal welfare organizations that own/rent a building or property.  Invite the community in to see what services you provide to the animals you rescue by providing tours and meet and greets with the animals available for adoption. Having food vendors and games for the children is a nice touch to promote community involvement and raise funds.
3. Organize a Car Wash.  Set up at your shelter or in a local store’s parking lot and wash cars for a donation.  You can set the donation amount or ask that customers donate what they are able.
4. Host a Flower Sale. Partner with a local plant farm or greenery to sell flowers to your community.  Many greeneries offer a discount for bulk purchases and you can sell them at market price to raise money for your animal shelter or rescue.
5. Host a 5K Walk/Run.  5k runs are a great way to raise funds and promote healthy living in your community.  Most 5k registration fees range from $25 to $50 and can be arranged on scenic routes in your town.  Contact your Local Township or borough to see what paperwork or permits are necessary.
6. Homemade Wreathes or Garden Rocks. Do you have crafty volunteers?  Making homemade crafts like wreathes and garden rocks are typically inexpensive to buy supplies for and easy to sell. In early spring, you are likely to find community members looking for outside decorations to beautify their houses and flower beds.
7. Sell Easter egg Hunts.  It may sound like an off the wall idea but too often baby chicks and bunnies are purchased as Easter gifts and then animal shelters and rescues tend to see an increase in these animals shortly after the Holiday is over.  Promote animal welfare awareness by offering your community a different option.  To sell Easter egg hunts, you will need some volunteers who are free Easter Eve or early Easter morning and can hide 20 filled eggs at cost (set or donation) at houses in your community.
8. Organize A Garden Tour.  Do you have a local community that loves to garden? Garden tours are becoming more popular and require minimal work.  You can start by contacting those in your community that have beautiful gardens and see if they would be willing to allow visitors on a certain day and time frame.  Once you have gardens set, you can start to advertise to the community and charge a registration fee.  This type of fundraiser is best if the gardens are within walking distance of one another.
Spring time fundraising gives your animal shelter or rescue an opportunity to work closely with your local community.  Think outside of the box this year and organize fundraisers that give you an opportunity to reach more members of your community and educate them on the importance of your animal shelter or rescue.

The spring season brings us green grass, blooming flowers, chirping birds and warmer weather.  In our homes, we usually get obsessed with “spring cleaning” by opening windows to release all the dust and dirt that built up, ridding out closets and drawers, and washing everything in its entirety.  This is perfect time to organize a group of volunteers to spring clean your animal shelter as well.  When planning a spring cleaning day, be sure to educate volunteers on the do’s and don’ts of cleaning as well as provide them with safe to use cleaners.
Dos and Don’ts of Spring Cleaning
1. Don’t do it all in one day.  Trying to conquer all of the cleaning in one day will lead to stress and aggravation among volunteers and with any animals in your care. Instead create a 4 week plan that identifies the goals of the cleaning project. (i.e. shred unneeded paperwork, clean kennels, wash bedding, dust vents)
2. Always finish what you start.  There is nothing worse than stopping a project in the middle of its completion.  If you do not initially complete the project, you are less likely to return to it later. Make sure you schedule more time than you think it will take and always see it through until the end.
3. Remember the little things. Often times small projects or areas are overlooked but can carry the most dirt and dust.  Be sure to remember things like vents and base boards when creating your cleaning plan.
4. Clean from top to bottom.  If your project includes washing a room in its entirety, start with the ceiling corners, then the walls, countertops, baseboards and floor.  This assures that you do not missing any areas and is the most efficient method of cleaning.
5. Don’t expose animals to harsh chemicals.  If you need to clean the areas where the animals spend their time, be sure to use animal friendly products. Look for all natural cleaners when shopping at the store. Some household products you can use in your cleaning include alcohol, baking soda, borax, and white vinegar.
6. Don’t clean windows on a sunny day. We tend to think that cleaning windows on sunny days is best but that is not the case. The sun speeds up the drying process of the cleaner and causes streaks.
7. Don’t overuse cleaning products! Using too much cleaner on a surface can cause a sticky residue to be left behind. Make sure you use the called for amount on the back of the bottle to avoid having to redo your work later.
8. Do get rid of clutter.  If there are boxes and piles of unused items sitting in the corners of your animal shelter, now is the best time to go through them and get rid of what is not needed.  Cluttered spaces tend to be less appealing to potential adopters, visitors and volunteers.
9. Remember your computer.  It is not just the physical building that needs cleaned out.  Be sure to schedule a time to clean your computer as well by getting rid of unneeded files and documents on your desktop.  Reorganize so items are easy to find and navigate to.
10. Don’t forget the shred.  You collect a great deal of confidential data throughout the year.  If you keep paper files currently, sit down and decide how long you want to keep those files.  Set a time frame and then shred everything that does not fit within that time.  This helps to prevent identity theft as well as security breaches in your animal shelter.

Cleaning is a necessary part of running an animal shelter and spring cleaning gives you and your volunteers the opportunity to do a deep cleaning of the shelter.  Be sure to create a plan and recruit volunteers to tackle the tasks at hand.  Your animal shelter will look more organized and clean and you will feel lighter with less mess to be stressed about.

Have you ever been driving along when out of nowhere a dog or cat runs into the middle of the street? You stop your car and get out to help the dog or cat but there is no owner in sight and no tags on the animal.  What steps should you take to get the dog or cat help and to safety?
Confining the Animal
If the dog or cat is in the middle of the road, pull over to the side of the road so you are not blocking any oncoming traffic (this is the best way to avoid potential accidents, especially if you are in a blind spot). Once your car is safely parked, you can approach the animal.  Walk slowly towards them as they are often frightened or scared and in those moments can be easily spooked. If the animal looks sick or dangerous, return to your call immediately and call the Local Township or borough to report the situation.  If that is not the situation, see if the animal comes to you easily by holding and hand out and speaking calmly allowing them to sniff and get acquainted with you.  If you are successful, lead the animal to the side of the road by your car and confine her there.
Take the Animal to Safety
There are three choices you can make once you have animal in a controlled environment, call for assistance, take the animal to a local shelter or take the animal home. Transporting an animal in these situations can cause them to get scared and become aggressive. Be sure to analyze all of your options before you make this decision.
Calling for Assistance
Organizations that are good to call in these situations include animal control, police, and local townships or boroughs.  When help arrives, be sure to provide them with any details you witnessed in regards to the animals behavior, demeanor, etc so they are better prepared to assess the situation.
If you choose to take the animal to a local shelter, contact the shelter prior to leaving the site and determine what their requirements are for drop-offs.  This is a great option, because many shelters have veterinarians that volunteer their time and would be able to scan the animal for a microchip, making the reuniting process easier.
If you decide to take the animal home, you should still contact animal control or a local SPCA or animal shelter first.  This way you have reported the stray to the appropriate authorities. You can provide them with a description along with your name, address, and phone number in the event the owner contacts them to report the animal missing.  If you have other animals at home, be sure to keep them separate from your new four-legged friend to avoid any stress for all the animals. Facebook and other social media platforms are powerful ways to reach a lot of individuals in a short time. Post a picture of the animal with a description of where they were fond and ask others to share.  There are also a number of lost pet pages like “FIND TOBY in PA”, that you can send the picture and description to and they will share with their community of followers.

Abandoned Animals
If you have taken all of the steps above and have not successfully reunited the animal with their owner, they are not automatically yours to keep.  Check local laws by contacting a local shelter or SPCA to determine what steps should be taken next.  If you wish to adopt the animal, there are often times policies in place that must be met first.  Animal shelters, rescues, and SPCA’s are the best place to turn a lost or stray animal in to and the volunteers will help find their owners or place them with new owners who wish to adopt and add to their family.
Before you decide that you want to adopt the stray, be sure to answer these questions:
1. Can you commit the time necessary to caring for a new pet?
2. Is your home pet-friendly?
3. Are you willing to financially commit to helping the animal get any needed shots or veterinary care needed?
4. Are you willing to return the animal to its owner if they show up in a few months?
Adopting new animals into your family is big commitment and yes needs to be the answer to each of these questions. Contact your local animal shelter or rescue for more information on adoption possibilities in your area.

Promoting Adoptions

May 13, 2016

With the warmer weather finally arriving, now is the perfect time to get focused on adoption events and promoting adoption of the animals in your animal rescue or shelter.  Animal adoption events are typically the best way to promote adoptions from your shelter or rescue. These types of events paired with a social media marketing campaign and presence are extremely powerful in reaching a broader base of individuals.
Organizing an Adoption Event
The first steps in any successful adoption event are to schedule a goal, date, time, and location.  With this information you can then recruit volunteers and develop committees to focus on the most important aspect of events, including schedule of events, care of the animals involved, marketing, and volunteer schedule.  Each committee and its members can the focus on their section/responsibility to make it the best it can be.
Setting Goals
What is your goal for your non-profit animal shelter or rescue? What is your long-term and short-term goal? Do you have an influx of animals that you need to have adopted out?  Do you need to raise funds for new equipment or a new building? Having this information set it the beginning, gives you a numerical goal to promote and track throughout the event planning and event day.
Date, Time, Location
It may seem like easy information to decide on but often times there is more to consider than what days or times are available on your personal calendar.  It is best to start with two possible dates and times.  Once you have this information, check with local community organizations to see if there are any other events happening that you may be in competition with to decide on a date that offers the best opportunity for participants.  If you have a physical building, you can host your event at home. If you do not have a building, check with local parks or businesses for an opportunity to set up your event in an easy to reach venue.
Committees
Committees help to keep any event running smoothly and are comprised of volunteers from animal shelter or rescue.  Committees allow volunteers to focus on one area of the event and keep the planning organized and efficient.
Promotion
There are multiple ways to advertise your event. You can contact a local radio station for some broadcasting, hang posters, or place an advertisement in the newspaper. The most cost-effective method is usually on social media platforms like Facebook, Twitter, Instagram, and even Snapchat, depending on who your target audience is.  To promote via facebook, you would first start by creating an event on your shelter or rescue page.  From the event you can then invite those that follow your page and encourage them to share and invite their family and friends. Be sure to create a daily post plan to keep potential attendees engaged and excited about what you are offering and promoting at the event.

Promoting Adoptions with No Event
If your animal shelter or rescue is unable to organize or host an event, there is still a great opportunity for you to promote adoptions online.
1. Create a Facebook or Instagram Page. If you do not currently have a page, be sure to create one now.
2. Post pictures of Animals. You can post pictures of animals available for adoption in their current habitat.  Catch them playing, snoozing or cuddling with volunteers.  Be sure to include a summary of the animal’s background and best type of forever home when you post the pictures.
3. Post Videos.  Do you have certain animals that are just made for videos? You know the ones that are always playing around. Catch them live in these moments and share them with your followers who are sure to fall in love as they watch them.
Promoting and increasing adoptions can be accomplished through organized events as well as well as on social media platforms like Facebook and Instagram.  Once you have decided the path to take, be sure to follow these steps to help increase adoptions in your community.