Fundraising 5k

August 24, 2018

Running a marathon, that sounds fun right? No I didn’t think so. But you know what sounds fun? A 5k! Whether you are walking or running, it’s something that you can do solo, with your family, with a group, even with your dog! In the past couple of years 5k’s have been making there way on to the scene being used as a great way to get people together to exercise for a cause. Who wouldn’t want to get fit while supporting their favorite organization?

Being in the animal field, such as running a sanctuary, or being a foster, you are relying a lot on the donations that come in from the general public. Sometimes you need to get creative to get the community involved, and what better way than by jumping in on the band wagon and hosting a 5k in honor of your facility. These types of events are also really great to get some face to face interaction with those who are potential supporters and make a more personal connection, not only with you the owner, but with the animals that they will be donating too.

5k walks or runs are great for the community because you can host a larger amount of people at one time. In a time where health is a big focus, these types of fundraising events give people motivation to get out and do something while supporting something they are passionate about. To make it even better you, could make the 5k dog friendly so that people can bring their best friend out and support his furry brothers and sisters.

Other local animal products can set up stands at the beginning of the race and a portion of their proceeds can be donated to you. This is also a great way to spread the word about local business that people might not realize is in their very own community.

This is also a great time to spotlight some of your furry friends that the walk is benefitting. If you are in the business of adoption, bring some of your adoptable. Who knows they might even find their furrever home, or at the least get someone to sponser them! If you are trying to raise funds for a santuary, or a facility that doesn’t adopt animals, and you just give them a safe haven, bring them out so they can show their appreciation!

Whats wonderful about events like this, and most other types of events, is that most of the policies that we at Animal Welfare Organization Insurance Program write for our organizations will already have this covered. If they don’t they make it really easy to get the coverage so that it’s one less thing for you to worry about when you are putting on your 5k.

Fundraising is a tough thing to do , but when you can make it fun and interactive, people are more likely to come out and see what you are all about! Spread your love for your animals to other’s by walking it out for a cause.

No matter how much love you have for animals, as an animal welfare organization you still need donations to fund basic necessities. Food, bedding, and medicine all come with a price and raising the funds to cover them is one of your biggest goals. Depending on your support system, partnerships, and the number of animals you provide care for, finding donors is sometimes challenging for animal shelters.

We’ve put together a list with five of our favorite fundraising ideas to increase donations to your animal shelter.

 

  • Professional Pet Photos

People treat their pets like family and giving them a chance to have professional photos taken is a great opportunity to raise money for your animal shelter. Partner with a local professional photographer to set up a photo opportunity at your location. Invite local community members to bring their pets for a photo session. You can charge a flat fee or accept donations depending on the photographers pricing. In addition to money raised by pictures, visitors may find a new beloved family member they’d like to adopt.

 

  • Pet Costume Contest

A pet costume contest is another fun way to raise money. Look for local community events like builder shows or street fairs that offer vendor spaces to organizations. Once you have an event scheduled, invite the community to submit pictures of the pets in costumes for a friendly competition. At the event, display the photos and let visitors vote for their favorite one with monetary contributions. When the contest is over, award the top three with a pet store gift card or baskets filled with pet supplies.

 

  • Hold a Pet Wash

Hosting a pet wash is a fun twist on the traditional car wash approach. Find a public spot that will let you set up that gets a good amount of foot traffic and is easy for patrons to stop in. Offer to give their pets a bath in exchange for a donation to your animal shelter.

 

  • Sell Animal Calendars

Calendars filled with animal pictures are a huge hit! You can either take pictures of animals available for adoption or ask adopting families to submit pictures of their furry family members. Connect with a local printing company to create and finalize the calendars and then sell them starting in November at events you attend, on social media, or on your website.

 

  • Add Penny-Wars to your Vendor Table

Many animal shelters set up at vendor events throughout the year. Having a game or some engaging activity at your table is a great way to attract traffic and start conversations. A Penny War allows attendees to vote for either a favorite animal or breed by dropping their change into the appropriate bucket.

Animals – dogs, cats, rabbits, and horses – are taken in by animal shelters and rescues every day. Often times they come from unfortunate situations. Sometimes they come from amazing homes and families but uncontrollable circumstances arise forcing the family to give the animal up. No matter what their history consists of – they are sure to find comfort and safety in the shelter or rescue. Animal shelters and rescues work hard to find forever homes for these animals. One of the keys to raising awareness and interest in the animals available for adoption is successful marketing.

Marketing
Animal shelters and rescues utilize several marketing strategies to increase organization awareness and capture the attention of potential adopters. Common methods used by successful animal shelters and rescues include:

  • Adoption events
  • Online advertisements
  • Social media posts
  • Fundraisers
  • Open house events
  • Website page highlighting the animals

Getting potential adopters in the door (or on your website) is the first step in any of these techniques. How do you spark their interest? How do you make them fall in love and want to adopt one of your animals? The secret is writing a profile or bio about the animal they can’t ignore.

A bio they can’t refuse
You might not consider yourself a creative writer, but you need to. Utilize these five techniques to write create animal bios that work.

  1. Pull at their heart strings. Grabbing their attention starts with their hearts. In the first few sentences focus on those feelings. When you look at the animal – what do you see in their eyes or facial expression? Excitement, desire for a home, seriousness? Talk about that in your opening remarks. Use this example to guide you: “Roxy is looking for an energetic, fun-loving active family.” Or “Max needs a calm and peaceful home to spend his days relaxing.”
  2. Be honest. Honesty is vital. Make sure your description truly meets the needs of the animal and attracts the right family by telling them the truth.
  3. List the facts (even the negative ones). List facts about the animal – weight, color, and breed. Provide a history including where they came from, likes, needs, and dislikes.
  4. Include a call to action. Tell the potential adopter what steps to take next. Contact your animal shelter, talk to a volunteer, or fill out a volunteer application. They need to know what their next step is and are more likely to take action in the moment.
  5. Include a photo. Always include a photo of the animal – especially if you are listing the bio on the Internet. Pictures provide readers with a “face” and increase their desire to want to meet the animal in person.  Online posts with pictures are more likely to be read and shared by followers. The more individuals that see available animals – the better chance they have of being adopted.

Boost your marketing efforts with better animal bios and profiles. Make it impossible for potential adopters to say no by utilizing these five tips.

Halloween is the second largest consumer holiday in the United States. Even though many nonprofit animal welfare organizations consider Christmas to be the best time to launch fundraising campaigns, Halloween is actually better. 30% more consumers entered promotion campaigns at Halloween than at during the Christmas season. Why? Your supporters aren’t feeling the financial stress of the expensive holiday season – yet.

Advantages
Consider these four advantages before skipping Halloween this year.

  1. Increased donations.
    Launching your fundraising campaign months before the holiday craziness boosts your overall donations. Your animal welfare organization supporters haven’t maxed out their budget buying gifts and are more willing to donate.
  2. Less competition.
    Shhh! Halloween fundraising success is still relatively new and many nonprofit animal shelters and rescues still overlook it as a prime fundraising time. Less competition means your campaign or fundraisers are more likely to capture supporters’ attention. Often times, supporters become overwhelmed and inundated with donation requests in November and December, they ignore or politely decline all requests.
  3. More volunteer involvement.
    Volunteers keep you up and running every day. Without their commitment and time, many animal shelters and rescues are forced to close their doors. Many volunteers have out of control schedules with extra family events and holiday preparation in December. Launching a big fundraising campaign at Halloween increases their ability to help.
  4. Innovative ideas.
    Chances are your past major fundraising drives revolved around the spirit of giving in December. You probably copied the same fundraiser from year to year. Focusing on Halloween this year gives you a NEW list of fundraising ideas. Your long-term supporters will be happy for the change.

Fundraising ideas
Do you avoid Halloween fundraising because you don’t want to reinvent the wheel or start from scratch? Schedule a meeting with your fundraising committee to review these # ideas and pick one to start with.

  • Partner with a local pumpkin patch or fall fest. Contact local organizations and see if they are willing to host fundraising days for your animal welfare organization. Request a portion of the ticket sales be donated to you. In addition, set up a table the day of to collect donations and hand out information.
  • It’s all about the treats. Invite supporters to your location encouraging them to bring “treats” (food, toys, blankets, bowls, etc.) for your animals.
  • Sponsor a costume ball. Invite your community to a costume party. Sell tickets in advance and then offer dinner, raffles, and costume prizes the night of the event.
  • Launch a social media contest. Encourage your online followers to participate in a Halloween-themed contest. Invite participants to submit pictures of their Halloween decorations, carved pumpkins or pets in costume. Publish them online and request donations. Every five dollars = one vote. Award your winners with online recognition and prize.
  • Trick or treat for adopters. Promote adoptions in the month of October by offering a special gift to adopting families. They can pick either a ‘trick’ (training DVD or CD) or a ‘treat’ to take home with their new loved one.
  • “Mommy and me” costume contest. Host a costume contest for pets and their parents! Encourage participants to dress as famous duos or family members.

There is success in Halloween fundraising drives and events. Don’t less this time of year pass your animal welfare organization by. Brainstorm innovative fundraising ideas or use one of these to increase your donations this fall.

Animal shelters and rescues have the weight of the helpless animal population on their shoulders.  They find ways and methods to accomplish their significant missions and visions with minimal funding and resources. Animal shelters and rescues rely heavily on the support of donors who provide needed items as well as financial donations.  The last thing they need to add to their daily worries is the risk of a cyber attack that compromises their donor’s confidential information. According to a recent study released by The Global State of Information Security, security incidents increased by 38% and theft of “hard” information rose by 56% in 2015 when compared to 2014.  With the threat of cyber attacks on the rise, it is a real concern for many nonprofit animal shelters and rescues. Implement a cyber security program to protect your donors and your animal shelter or rescue.

Here are eight items to include in your program:

  1. Backup your data. Create a backup of information stored on your computers and server daily. Hackers have the power to compromise your electronic information, making it inaccessible. A backup provides you with an up to date list of your donors and their contact information, simplifying the notification process (a little at least).
  2. Secure physical data. Store physical donor files and confidential information in a locked, fireproof filing cabinet. Allow access to this information on an as-needed basis.  The fewer hands that physically touch the files, the smaller chance they can be misplaced.
  3. Limit the information you collect. A great rule of thumb to implement immediately is “if you don’t need it, don’t ask for it.” The less data you collect from donors, the less information a hacker gains during a breach.
  4. Purge unneeded information. If you have years of donor information stored in a back room at your animal shelter or on discs, it may be time to purge it. Keep only information you need. Often times, older files are stored and forgotten about. Holding onto donor files and information increases your chance of suffering from a breach.
  5. Update computers and software. Update computers and software programs on a consistent basis. Companies release updates and patches to help protect their customers from data breaches.  If updates are left unattended, your risk for a breach increases.  If you are not technology savvy, hire a local IT company to help keep your system up to date and secure.
  6. Use encryption. Use a data or donor collection service that encrypts the information your donors enter. Encryption encodes the information making it only accessible by those authorized to view it.
  7. Train your volunteer staff. Volunteers are a significant help to animal shelters and rescues. They can also be a great risk.  If your volunteer team is not internet or computer intelligent, they may unknowingly download malware or spyware.  Educate them on what is an acceptable use of the organization’s computers and emails.  Make it mandatory that downloads are not acceptable and should be approved by the director.  Phishing schemes are a common hacker specialty. Train your team on these to protect your shelter or rescue.
  8. Purchase cyber liability insurance. Cyber liability insurance is beneficial if it is purchased prior to a cyber breach or theft.  Cyber liability insurance protects your nonprofit animal shelter at the time of the breach by paying defense and settlement costs. The best cyber insurance policies take care of the state required notifications, which can be a long and treacherous task.

Cyber breaches are a serious threat to nonprofits like animal shelters and rescues.  The unfortunate news is hackers are becoming more creative in their schemes, making it difficult for companies to keep information secure.  Implement a cyber security program outlined here to protect your nonprofit animal shelter or rescue.

 

Animal Shelters and rescues attend adoption events as exhibitors to help raise mission awareness and increase adoptions.  Events range from a small open house to a larger event with multiple animal shelters and rescues.  Deciding to attend an event comes with risks. Plan in advance to minimize these risks. Train your volunteer team on how their actions can help protect your animal shelter or rescue. Here are five things your animal shelter needs to know before attending a special event:

  1. Does the event align with your mission? Look at the mission or goal of the event.  Does their goal align with your mission? If the two do not align, the event is not in your best interest.  Attending an event that does not promote your mission, leaves you open to negative publicity or loss of a positive reputation.
  2. Read the contract. Most event organizers require you to comply with rules and an agreement to become an exhibitor. Make sure you read the contract or agreement to determine if you can meet these requirements. Common event guidelines include set-up and tear down times, proof of insurance, vaccine requirements for animals, and expectations for how you present yourself during the event. If you are unable to meet the requirements outlined in the agreement do not register as an exhibitor.  You risk a negative impact to your animal shelter or rescue if you attend and do not follow the guidelines.
  3. What can go wrong? Prior to attending an event, make a list of all the potential risks. Risks include animals getting loose, volunteers not showing, animals injuring attendees or volunteers.  Once you have a list of possibilities, create a proactive plan that identifies how you will minimize the potential for these.  For example, one significant risk is an animal jumping on an attendee and scratching that individual.  A plan to keep that from occurring includes making sure volunteers are assisting the attendees while talking to, petting and playing with the animals.
  4. Choose the right animals. Choosing the right animals to take is a key in minimizing the risk of injury to attendees. Your goal is to increase adoptions by attending the event.  Animals that have just recently entered your care may not be a good fit.  Choose animals that can handle social situations and interaction with strangers.  Animals that are skittish or easily scared have unpredictable behaviors and should remain at the shelter or in their foster home during events.
  5. Choose the right volunteer team. Volunteers who attend the event need to be knowledgeable of your animal shelter or rescue, your mission and how to present themselves during an event. If you choose to send new volunteers, make sure you pair them with an experienced volunteer that understands adoption event logistics and your expectations.

Adoption and special events are a powerful way to educate and involve your community with your shelter.  Follow these steps before attending an event to create a positive experience for all involved.

 

Nonprofit animal shelters and rescues rely on donations to “keep their doors open” and the majority of these donations stem from fundraisers and special events.  Each season brings its own benefits for fundraising options and spring time is one of the strongest times to conduct fundraisers because the summer humidity has not quite arrived and the lull in donations after overspending on the Holidays is gone.  It can be difficult to pinpoint the best fundraising ideas for your animal shelter or rescue.  The key is to make sure you are thinking outside of the box, you are delivering value in what you are offering while at the same time you are still achieving your mission.
Here are the top 8 spring time fundraising ideas we brainstormed:
1. Organize a yard sale.  One persons junk is another person’s treasure and yard sales are a great way to offer something of value to your community.  There are two ways to organize a yard sale: If you have a parking lot, you can rent spaces to vendors to set up and sell their goods or you can ask community members to drop off unwanted items to sell.  The money raised from the sales in the latter would go directly to your shelter or rescue.  (Any unsold items can then be donated to your local Good Will or Community Aid store.)
2. Organize a Community Fair or Open House. This is perfect for those animal welfare organizations that own/rent a building or property.  Invite the community in to see what services you provide to the animals you rescue by providing tours and meet and greets with the animals available for adoption. Having food vendors and games for the children is a nice touch to promote community involvement and raise funds.
3. Organize a Car Wash.  Set up at your shelter or in a local store’s parking lot and wash cars for a donation.  You can set the donation amount or ask that customers donate what they are able.
4. Host a Flower Sale. Partner with a local plant farm or greenery to sell flowers to your community.  Many greeneries offer a discount for bulk purchases and you can sell them at market price to raise money for your animal shelter or rescue.
5. Host a 5K Walk/Run.  5k runs are a great way to raise funds and promote healthy living in your community.  Most 5k registration fees range from $25 to $50 and can be arranged on scenic routes in your town.  Contact your Local Township or borough to see what paperwork or permits are necessary.
6. Homemade Wreathes or Garden Rocks. Do you have crafty volunteers?  Making homemade crafts like wreathes and garden rocks are typically inexpensive to buy supplies for and easy to sell. In early spring, you are likely to find community members looking for outside decorations to beautify their houses and flower beds.
7. Sell Easter egg Hunts.  It may sound like an off the wall idea but too often baby chicks and bunnies are purchased as Easter gifts and then animal shelters and rescues tend to see an increase in these animals shortly after the Holiday is over.  Promote animal welfare awareness by offering your community a different option.  To sell Easter egg hunts, you will need some volunteers who are free Easter Eve or early Easter morning and can hide 20 filled eggs at cost (set or donation) at houses in your community.
8. Organize A Garden Tour.  Do you have a local community that loves to garden? Garden tours are becoming more popular and require minimal work.  You can start by contacting those in your community that have beautiful gardens and see if they would be willing to allow visitors on a certain day and time frame.  Once you have gardens set, you can start to advertise to the community and charge a registration fee.  This type of fundraiser is best if the gardens are within walking distance of one another.
Spring time fundraising gives your animal shelter or rescue an opportunity to work closely with your local community.  Think outside of the box this year and organize fundraisers that give you an opportunity to reach more members of your community and educate them on the importance of your animal shelter or rescue.

Fundraising Techniques

June 4, 2015

The Need to Master Fundraising Techniques

Nonprofits such as animal welfare organizations need to have a constant stream of funds coming in to keep their operations running. There are numerous methods that can be used to secure said funding, with fundraising being the most useful out of the lot. As a result, animal welfare organizations determined to achieve their objectives must be diligent in mastering fundraising techniques.

Fundraising Techniques For Animal Welfare Organizations

Here are time-tested fundraising techniques that animal welfare organizations can put to good use:

  • A lot of nonprofits like to solicit small sums from a large number of interested individuals. In main, this is because the small sums make it that much easier to convince potential supporters, though it also means that more of them will have to be convinced to keep the nonprofits running. As a result, said nonprofits have to focus on getting their messages out to a bigger audience using traditional methods such as direct mail and newsletters as well as digital counterparts such as social media marketing.
  • In contrast, other nonprofits focus on soliciting much more sizable sums from interested individuals with the motive as well as the means. This calls for a significant investment of both time and other resources from the nonprofit in each relationship, since convincing even the most like-minded of potential supporters to part with such sums is a much more challenging prospect.
  • Long-established nonprofits also have the option of convincing potential supporters to leave something in their wills. Soliciting this kind of support need not be blatant since it can be as simple as printing a reminder of the option in a newsletter from time to time.
  • Bear in mind that incentives can provide a useful boost when it comes to convincing potential supporters. For soliciting small sums, said incentives need not be expensive, particularly when it is being used to convince someone to subscribe to a newsletter rather than provide material support. In contrast, the attempt to solicit more significant support might have to involve incentives ranging from galas and house parties to tours and trips.
  • With that said, information sessions that tell potential supporters about the causes that their contributions will promote can be as useful as a fundraiser, not least because nonprofits can use them to build trust in their operations.

There are hundreds upon hundreds of animal shelters across the country. While big name animal shelters often get a great deal of notice, there are many shelters that continue to operate under the radar, but it doesn’t have to be that way. There are ways for animal shelters to get noticed quickly, and we’ve collected 7 easy ways to do just that.
1. Use Social Media
Social media is a quick, easy and often free way to get your shelter noticed. Starting a Twitter feed and building a circle of followers can be great advertising for an animal shelter. Facebook and Instagram are great options, too.
2. Offer Promotions
Adoption promotions are a great way to boost adoption rates and garner attention for your animal shelter. Slashing adoption fees, offering special “dog days” and “cat days” can get the community off their couch and into the center.
3. Pick a Spokesdog
Several animal shelters have gained significant awareness by promoting their shelter with a spokesdog. An animal shelter in Milwaukee gained significant awareness by taking their spokesdog, Gracie, to iconic areas around the city and handing out informational packets to passersby.
4. Create Videos
YouTube is a great medium for animal shelters. Take videos of the day-to-day activities at the shelter. Social transparency is a huge theme in business in 2015, and It translates well to animal shelters, too. YouTube can also be integrated into Facebook and other social media sites with great ease.
5. Interact and Engage
Once you have your social media sites set, you’ll need to engage with your audiences. Ask questions, run “cutest pet” contests and offer interesting content. The goal is to get users to engage with your sites and share your content so you can garner more followers.
6. The Newspaper
While print media has largely fallen out of favor with many people, the medium is still a great place to advertise special animal shelter events. Many newspapers offer both print and digital ad campaigns.
7. Talk to the TV Stations
Local news stations often look for “feel good” segments, so keep in contact with producers. This can help you garner your 15 minutes of fame on local media outlets, which can lead to a huge influx of community member coming into the animal shelter.
Exposure can make or break an animal shelter. While many shelters operate with a limited budget, getting the name out there needn’t be

Valentine’s Day is not just for humans. This holiday that celebrates love is for animals too. Some of the animals in your local area that could use a bit of love, compassion and attention this Valentine’s Day are the ones in shelters without homes yet. If your wondering how you can help the animals in shelters in a special way this Valentine’s Day the ideas below should help get you off to a good start.
Offer Heart Shaped Treats
Valentine’s Day, is the holiday of love. Little hearts help symbolize the holiday. To help treat some of the dogs and cats in the shelter you can bring some heart shaped treats to them. Even if you cannot find heart, shaped dog and cat treats, you could also pick up regular cat and dog treats instead.
Pampering the Animals
On Valentine’s Day, some humans enjoy some pampering at a spa to help achieve good looks for a romantic evening with a partner. For cats and dogs, pampering is necessary to for showing love and compassion. Why not, give dogs and cats baths, clip their claws and trim their nails, brush their furry coats and help these animals look sharp to help increase their chances of becoming adopted. Nothing would be better for shelter animals than to find their loving forever home on Valentine’s Day.
Create Loving Greeting Cards
Valentine’s Day is all about love and one of the ways you can show love to others as well as to the animals at the shelter is by creating a Valentine’s Day backdrop, taking photos of each animal in the shelter and creating greeting cards. Do not forget to place a loving description of each animal you take a photo of on the back of the greeting card to help increase their chances of adoption. Once the greeting cards are made, mail them out to random people in your local community to get the word out about the animals staying at the shelter. Who knows, maybe you will reach someone’s heart and help an amazing animal get adopted.
End Notes for Valentine’s Fun at the Shelter
Celebrating Valentine’s Day at the shelter is easy, and with the ideas above you should know how to start the day with some fun for the shelter staff, volunteers and the animals temporarily staying there. Just remember, to spread lots of love to those furry pals too.