No matter how much love you have for animals, as an animal welfare organization you still need donations to fund basic necessities. Food, bedding, and medicine all come with a price and raising the funds to cover them is one of your biggest goals. Depending on your support system, partnerships, and the number of animals you provide care for, finding donors is sometimes challenging for animal shelters.

We’ve put together a list with five of our favorite fundraising ideas to increase donations to your animal shelter.

 

  • Professional Pet Photos

People treat their pets like family and giving them a chance to have professional photos taken is a great opportunity to raise money for your animal shelter. Partner with a local professional photographer to set up a photo opportunity at your location. Invite local community members to bring their pets for a photo session. You can charge a flat fee or accept donations depending on the photographers pricing. In addition to money raised by pictures, visitors may find a new beloved family member they’d like to adopt.

 

  • Pet Costume Contest

A pet costume contest is another fun way to raise money. Look for local community events like builder shows or street fairs that offer vendor spaces to organizations. Once you have an event scheduled, invite the community to submit pictures of the pets in costumes for a friendly competition. At the event, display the photos and let visitors vote for their favorite one with monetary contributions. When the contest is over, award the top three with a pet store gift card or baskets filled with pet supplies.

 

  • Hold a Pet Wash

Hosting a pet wash is a fun twist on the traditional car wash approach. Find a public spot that will let you set up that gets a good amount of foot traffic and is easy for patrons to stop in. Offer to give their pets a bath in exchange for a donation to your animal shelter.

 

  • Sell Animal Calendars

Calendars filled with animal pictures are a huge hit! You can either take pictures of animals available for adoption or ask adopting families to submit pictures of their furry family members. Connect with a local printing company to create and finalize the calendars and then sell them starting in November at events you attend, on social media, or on your website.

 

  • Add Penny-Wars to your Vendor Table

Many animal shelters set up at vendor events throughout the year. Having a game or some engaging activity at your table is a great way to attract traffic and start conversations. A Penny War allows attendees to vote for either a favorite animal or breed by dropping their change into the appropriate bucket.

Animals have a knack for capturing the hearts of many, which is why photographing the animals in your care is a crucial step in preparing for adoptions. Potential adopters spend time scouring the Internet looking for the right match for their family. As they scroll through pictures, you want to make sure they stop on your website or social media page and call about one of the dogs or cats you have available. Taking great photos of animals is not always easy because they are unpredictable and don’t always want to “sit and smile” for the camera.

Here are six tips for taking adoption pictures that instill a connection with potential adopters:

  • Avoid using flash.

 

If you use a flash, you’ll notice the animal’s eyes look red or blue in the final shot. Some animals may even be frightened by the flash making the photo session impossible. Instead, find an area with plenty of natural lighting so you don’t have to rely on the camera’s flash.

  • Focus on their eyes.

 

A dog or cat’s eyes speak volumes to potential adopters and are the key to capturing their heart. They tell a lot about the animal without you having to explain anything. If you can’t get them to look at the camera, go to where they are looking or ask for help from other volunteers.

  • Take pictures at their level.

 

The picture should be all about the dog or cat and getting to their level makes it easier to center the frame on them. Don’t forget to take close-ups so the animal is the star of the picture.

  • Show the animal’s personality.

 

Is the dog or cat playful? Or do they prefer to lie in the sun or a quiet place indoors? Try to showcase their personality so the picture paints a story of what potential adopters can expect. If the dog or cat likes to interact with humans, include photos of them playing or laying on the lap of a volunteer.

  • Use treats or toys they like.

 

Trying to persuade a dog or cat to look at you with a less than desirable treat or toy will get you nowhere. Make sure you use their favorites to get the best results.

  • Patience is important.

 

Patience is necessary when it comes to photographing animals. Some sessions will go exactly as planned and others can take some time. If a dog or cat isn’t quite cooperating with your efforts, give them a break by moving on to the next one. Sometimes they may just not be in the mood to interact with you, but they could be later on.