It is every shelter and rescue’s goal to find as many forever homes as possible for the animals in their care. That is no different during the holiday season. The holidays are a great time to focus on increasing adoptions and making sure their furry friends have a home for the New Year.

It is also a scary time to promote adoptions because not every family thinks through the commitment of adopting a new pet. Those families end up returning the animal to a shelter shortly after the holiday’s end.

Increase adoptions

Here are five ways animal shelters and rescues can increase holiday pet adoptions without risking having the animal returned shortly after.

  1. Increase publicity. Contact local newspapers and magazines to run a story about your animal welfare organization. Ask them to include a history of your shelter or rescue, pictures of animals in need of forever homes, and why it’s a great time to adopt a new family member. Increasing your audience reach during the holiday season educates your community on the benefits of adopting instead of purchasing from a pet store.
  1. Be available. Increase your hours of operation to give more families the chance to visit your shelter. You risk missing out on potential forever families by only being open limited hours during the day. Adding evening and weekend hours opens the doors for more families. Have volunteers available to meet with each family and ask questions that pinpoint whether this is an impromptu or well thought out decision.
  1. Contact those previously interested. Look through applications you received throughout the year to find families that didn’t find a match. Reach out these families to see if they still have an interest and invite them to come and meet the new animals in your care.
  1. Limit the number of animals available. Limiting the number of available animals improves your chances of more adoptions during the holidays. Too many choices are overwhelming makes it difficult for families to make a decision. Often time’s families leave without adding to their family as a result.
  1. Show them in their natural environment. Make sure potential adopters see them in a natural environment that shows their real personality. This gives them a more concise picture of the amount of care and attention the animal needs at home. It helps match the right families with a new pet perfect for their lifestyle.

The holiday season is a great time to promote pet adoptions. Use these ideas to increase awareness and match animals with the right forever homes.

Animal shelters and rescues cannot operate efficiently without volunteers and employees. Their dedication and time drive donations, adoptions, and increase the organization’s overall reach to the community. Often times, volunteers and employees get involved in making the animal welfare organization successful; they forget to take time for themselves. Directors, managers, and leaders need to know how to identify and understand the overall impact of stress or burnout.

Impacts
Volunteer and employee stress negatively impacts their well-being and your animal shelter or rescue in a number of ways.

  1. Volunteers with no passion. The best animal shelters and rescues have passionate volunteers and employees who believe in the mission and vision of the organization. Highly stressed volunteers and employees lose their spark and passion which leaves them with little desire to be present.
  2. Lack of engagement. Stressed individuals stop offering to help or participating in team brainstorming sessions. Their mind is too full to be actively engaged in helping others or your organization.
  3. Animals feel it. Animals can feel stress. Over time, that stress impacts their personality and behavior patterns. Some animals stop eating or act aggressively to other animals and human beings as a result.
  4. Supporters see it. Potential adopting families visit your shelter or rescue full of excitement to find their new family member. Their excitement can quickly dwindle if they interact with a stressed volunteer or employee that makes them feel uncomfortable.

Identify
Avoid these negative impacts by knowing what warning signs to look for and actively helping your volunteers and employees.

  1. They withdraw or stop communicating.
  2. Positive attitudes turn negative.
  3. Low productivity.
  4. Increased absence due illness or headaches.
  5. Increased turnover.

Help them

  1. Continuous training. Offer consistent training and education to help them understand new techniques and responsibilities. Your effort to keep them knowledgeable shows you are invested in their overall success.
  2. Start a conversation. If an individual appears to be acting different, talk to them. Ask them if something is bothering them or if they are unhappy with their responsibilities. Sometimes volunteers or employees are stressed due to things outside of your control – but sometimes it has to do with their work. Listen and create a plan that helps reduce their stress and takes them back to the positive personality they were before.
  3. Show appreciation. Show gratitude for their efforts on a consistent basis. Volunteers and employees feel stress when they don’t think they are doing a great job or their efforts aren’t appreciated.
  4. Change their workload. If they are feeling overwhelmed by their workload, offer to change it either temporarily or permanently. Life changes every day and some volunteers may not be able to commit to the same number of hours as they once were.
  5. Offer a leave of absence. If the volunteer or employee’s stress stems from an outside source, they might need some time off to handle and manage the situation. Be understanding and give them the time they need. They are more likely to come back fully charged when they know you care.

Pay attention to your volunteer and employee actions and take action when they change. Volunteers and employees are vital to your long-term success. Show them you care about their well-being and help them manage their stress. Your animal shelter or rescue will experience positive results when you do.

Animals – dogs, cats, rabbits, and horses – are taken in by animal shelters and rescues every day. Often times they come from unfortunate situations. Sometimes they come from amazing homes and families but uncontrollable circumstances arise forcing the family to give the animal up. No matter what their history consists of – they are sure to find comfort and safety in the shelter or rescue. Animal shelters and rescues work hard to find forever homes for these animals. One of the keys to raising awareness and interest in the animals available for adoption is successful marketing.

Marketing
Animal shelters and rescues utilize several marketing strategies to increase organization awareness and capture the attention of potential adopters. Common methods used by successful animal shelters and rescues include:

  • Adoption events
  • Online advertisements
  • Social media posts
  • Fundraisers
  • Open house events
  • Website page highlighting the animals

Getting potential adopters in the door (or on your website) is the first step in any of these techniques. How do you spark their interest? How do you make them fall in love and want to adopt one of your animals? The secret is writing a profile or bio about the animal they can’t ignore.

A bio they can’t refuse
You might not consider yourself a creative writer, but you need to. Utilize these five techniques to write create animal bios that work.

  1. Pull at their heart strings. Grabbing their attention starts with their hearts. In the first few sentences focus on those feelings. When you look at the animal – what do you see in their eyes or facial expression? Excitement, desire for a home, seriousness? Talk about that in your opening remarks. Use this example to guide you: “Roxy is looking for an energetic, fun-loving active family.” Or “Max needs a calm and peaceful home to spend his days relaxing.”
  2. Be honest. Honesty is vital. Make sure your description truly meets the needs of the animal and attracts the right family by telling them the truth.
  3. List the facts (even the negative ones). List facts about the animal – weight, color, and breed. Provide a history including where they came from, likes, needs, and dislikes.
  4. Include a call to action. Tell the potential adopter what steps to take next. Contact your animal shelter, talk to a volunteer, or fill out a volunteer application. They need to know what their next step is and are more likely to take action in the moment.
  5. Include a photo. Always include a photo of the animal – especially if you are listing the bio on the Internet. Pictures provide readers with a “face” and increase their desire to want to meet the animal in person.  Online posts with pictures are more likely to be read and shared by followers. The more individuals that see available animals – the better chance they have of being adopted.

Boost your marketing efforts with better animal bios and profiles. Make it impossible for potential adopters to say no by utilizing these five tips.