7 Ways to Increase Communication with your Adopters

November 18, 2016

Leading or volunteering for an animal shelter or rescue is a rewarding experience. Animal welfare organizations rely on strong leadership, volunteers, donations, and adopting families to be successful. When one of these importance pieces doesn’t exist they struggle to meet goals and deliver their mission and vision. Many animal welfare organizations work diligently to place animals in their forever homes. Adoptions are strongest when shelters and rescues educate and communicate with the adopting families on a continuous basis – even after the adoption occurs.

Ways to Communicate
The most successful animal welfare organizations utilize these seven communication methods and techniques in their adoption process.

Before
Capturing the attention of potential adopters is vital in your adoption success.

  • Announce new arrivals. Sometimes families visit your organization and don’t find the perfect fit for their family. Keep these families engaged after they leave by notifying them of new animals ready to adopt.
  • Utilize social media. Share pictures and stories about the animals in your care on social media. Websites like Facebook, Twitter, and Instagram are powerful tools shelters and rescues can use to reach a large audience.

During
Communication during the animal adoption process keeps adopters informed on what step they are at and what comes next.

  • Have a conversation. Don’t rely solely on the adoption application for everything you need to know about an individual who wants to adopt. Talk to them, ask questions, and get to know them. You will have a better understanding of why they want to adopt, what their daily life is like, and what their goals are as a pet parent. This information makes it easier to find a perfect match.
  • Provide updates. Keep them updated on the process by notifying them of any changes or setbacks.

After
Some animal shelters and rescues think the adoption process is complete once the animal is transferred – this is another important time for increased communication.

  • Follow up at seven days. Take time to call adopting families after the animal is in their care for a week. Start by thanking them for adopting. Ask them how the animal is transitioning. Do they have any concerns or questions? Take time to fully answer these questions and they will feel valued and supported by your organization.
  • Touch base at 30 days. Call or e-mail 30 days after the adoption takes place. This check-in is to make sure they don’t have any new concerns with the decision to adopt. It gives them a chance to share positive stories about their new family member.
  • Reach out after a year. Call or e-mail again a year after adoption. This is a great chance to make sure the match is still a good fit for both the family and the cat, dog, or other animal. It gives you a great opportunity to see if they are interested in growing their family with another animal adoption.

Implementation
Successful implementation of these communication methods starts with your volunteers who work directly with the adopting families. Schedule a training session for your volunteers to attend. Review these methods and the benefits (increased number of successful adoptions) your animal shelter or rescue will experience.

Have volunteers actively role play different scenarios and conversations that arise. Provide them with a list of red flag comments to listen for and a positive response. High adoption rates are only positive when they are successful long-term adoptions. Implementing these methods decreases the number of failed adoptions and animals returning to your care at a later date.

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