The spring season brings us green grass, blooming flowers, chirping birds and warmer weather.  In our homes, we usually get obsessed with “spring cleaning” by opening windows to release all the dust and dirt that built up, ridding out closets and drawers, and washing everything in its entirety.  This is perfect time to organize a group of volunteers to spring clean your animal shelter as well.  When planning a spring cleaning day, be sure to educate volunteers on the do’s and don’ts of cleaning as well as provide them with safe to use cleaners.
Dos and Don’ts of Spring Cleaning
1. Don’t do it all in one day.  Trying to conquer all of the cleaning in one day will lead to stress and aggravation among volunteers and with any animals in your care. Instead create a 4 week plan that identifies the goals of the cleaning project. (i.e. shred unneeded paperwork, clean kennels, wash bedding, dust vents)
2. Always finish what you start.  There is nothing worse than stopping a project in the middle of its completion.  If you do not initially complete the project, you are less likely to return to it later. Make sure you schedule more time than you think it will take and always see it through until the end.
3. Remember the little things. Often times small projects or areas are overlooked but can carry the most dirt and dust.  Be sure to remember things like vents and base boards when creating your cleaning plan.
4. Clean from top to bottom.  If your project includes washing a room in its entirety, start with the ceiling corners, then the walls, countertops, baseboards and floor.  This assures that you do not missing any areas and is the most efficient method of cleaning.
5. Don’t expose animals to harsh chemicals.  If you need to clean the areas where the animals spend their time, be sure to use animal friendly products. Look for all natural cleaners when shopping at the store. Some household products you can use in your cleaning include alcohol, baking soda, borax, and white vinegar.
6. Don’t clean windows on a sunny day. We tend to think that cleaning windows on sunny days is best but that is not the case. The sun speeds up the drying process of the cleaner and causes streaks.
7. Don’t overuse cleaning products! Using too much cleaner on a surface can cause a sticky residue to be left behind. Make sure you use the called for amount on the back of the bottle to avoid having to redo your work later.
8. Do get rid of clutter.  If there are boxes and piles of unused items sitting in the corners of your animal shelter, now is the best time to go through them and get rid of what is not needed.  Cluttered spaces tend to be less appealing to potential adopters, visitors and volunteers.
9. Remember your computer.  It is not just the physical building that needs cleaned out.  Be sure to schedule a time to clean your computer as well by getting rid of unneeded files and documents on your desktop.  Reorganize so items are easy to find and navigate to.
10. Don’t forget the shred.  You collect a great deal of confidential data throughout the year.  If you keep paper files currently, sit down and decide how long you want to keep those files.  Set a time frame and then shred everything that does not fit within that time.  This helps to prevent identity theft as well as security breaches in your animal shelter.

Cleaning is a necessary part of running an animal shelter and spring cleaning gives you and your volunteers the opportunity to do a deep cleaning of the shelter.  Be sure to create a plan and recruit volunteers to tackle the tasks at hand.  Your animal shelter will look more organized and clean and you will feel lighter with less mess to be stressed about.

Have you ever been driving along when out of nowhere a dog or cat runs into the middle of the street? You stop your car and get out to help the dog or cat but there is no owner in sight and no tags on the animal.  What steps should you take to get the dog or cat help and to safety?
Confining the Animal
If the dog or cat is in the middle of the road, pull over to the side of the road so you are not blocking any oncoming traffic (this is the best way to avoid potential accidents, especially if you are in a blind spot). Once your car is safely parked, you can approach the animal.  Walk slowly towards them as they are often frightened or scared and in those moments can be easily spooked. If the animal looks sick or dangerous, return to your call immediately and call the Local Township or borough to report the situation.  If that is not the situation, see if the animal comes to you easily by holding and hand out and speaking calmly allowing them to sniff and get acquainted with you.  If you are successful, lead the animal to the side of the road by your car and confine her there.
Take the Animal to Safety
There are three choices you can make once you have animal in a controlled environment, call for assistance, take the animal to a local shelter or take the animal home. Transporting an animal in these situations can cause them to get scared and become aggressive. Be sure to analyze all of your options before you make this decision.
Calling for Assistance
Organizations that are good to call in these situations include animal control, police, and local townships or boroughs.  When help arrives, be sure to provide them with any details you witnessed in regards to the animals behavior, demeanor, etc so they are better prepared to assess the situation.
If you choose to take the animal to a local shelter, contact the shelter prior to leaving the site and determine what their requirements are for drop-offs.  This is a great option, because many shelters have veterinarians that volunteer their time and would be able to scan the animal for a microchip, making the reuniting process easier.
If you decide to take the animal home, you should still contact animal control or a local SPCA or animal shelter first.  This way you have reported the stray to the appropriate authorities. You can provide them with a description along with your name, address, and phone number in the event the owner contacts them to report the animal missing.  If you have other animals at home, be sure to keep them separate from your new four-legged friend to avoid any stress for all the animals. Facebook and other social media platforms are powerful ways to reach a lot of individuals in a short time. Post a picture of the animal with a description of where they were fond and ask others to share.  There are also a number of lost pet pages like “FIND TOBY in PA”, that you can send the picture and description to and they will share with their community of followers.

Abandoned Animals
If you have taken all of the steps above and have not successfully reunited the animal with their owner, they are not automatically yours to keep.  Check local laws by contacting a local shelter or SPCA to determine what steps should be taken next.  If you wish to adopt the animal, there are often times policies in place that must be met first.  Animal shelters, rescues, and SPCA’s are the best place to turn a lost or stray animal in to and the volunteers will help find their owners or place them with new owners who wish to adopt and add to their family.
Before you decide that you want to adopt the stray, be sure to answer these questions:
1. Can you commit the time necessary to caring for a new pet?
2. Is your home pet-friendly?
3. Are you willing to financially commit to helping the animal get any needed shots or veterinary care needed?
4. Are you willing to return the animal to its owner if they show up in a few months?
Adopting new animals into your family is big commitment and yes needs to be the answer to each of these questions. Contact your local animal shelter or rescue for more information on adoption possibilities in your area.

Promoting Adoptions

May 13, 2016

With the warmer weather finally arriving, now is the perfect time to get focused on adoption events and promoting adoption of the animals in your animal rescue or shelter.  Animal adoption events are typically the best way to promote adoptions from your shelter or rescue. These types of events paired with a social media marketing campaign and presence are extremely powerful in reaching a broader base of individuals.
Organizing an Adoption Event
The first steps in any successful adoption event are to schedule a goal, date, time, and location.  With this information you can then recruit volunteers and develop committees to focus on the most important aspect of events, including schedule of events, care of the animals involved, marketing, and volunteer schedule.  Each committee and its members can the focus on their section/responsibility to make it the best it can be.
Setting Goals
What is your goal for your non-profit animal shelter or rescue? What is your long-term and short-term goal? Do you have an influx of animals that you need to have adopted out?  Do you need to raise funds for new equipment or a new building? Having this information set it the beginning, gives you a numerical goal to promote and track throughout the event planning and event day.
Date, Time, Location
It may seem like easy information to decide on but often times there is more to consider than what days or times are available on your personal calendar.  It is best to start with two possible dates and times.  Once you have this information, check with local community organizations to see if there are any other events happening that you may be in competition with to decide on a date that offers the best opportunity for participants.  If you have a physical building, you can host your event at home. If you do not have a building, check with local parks or businesses for an opportunity to set up your event in an easy to reach venue.
Committees
Committees help to keep any event running smoothly and are comprised of volunteers from animal shelter or rescue.  Committees allow volunteers to focus on one area of the event and keep the planning organized and efficient.
Promotion
There are multiple ways to advertise your event. You can contact a local radio station for some broadcasting, hang posters, or place an advertisement in the newspaper. The most cost-effective method is usually on social media platforms like Facebook, Twitter, Instagram, and even Snapchat, depending on who your target audience is.  To promote via facebook, you would first start by creating an event on your shelter or rescue page.  From the event you can then invite those that follow your page and encourage them to share and invite their family and friends. Be sure to create a daily post plan to keep potential attendees engaged and excited about what you are offering and promoting at the event.

Promoting Adoptions with No Event
If your animal shelter or rescue is unable to organize or host an event, there is still a great opportunity for you to promote adoptions online.
1. Create a Facebook or Instagram Page. If you do not currently have a page, be sure to create one now.
2. Post pictures of Animals. You can post pictures of animals available for adoption in their current habitat.  Catch them playing, snoozing or cuddling with volunteers.  Be sure to include a summary of the animal’s background and best type of forever home when you post the pictures.
3. Post Videos.  Do you have certain animals that are just made for videos? You know the ones that are always playing around. Catch them live in these moments and share them with your followers who are sure to fall in love as they watch them.
Promoting and increasing adoptions can be accomplished through organized events as well as well as on social media platforms like Facebook and Instagram.  Once you have decided the path to take, be sure to follow these steps to help increase adoptions in your community.