Tips for Advertising Animal Rescues and Shelters

August 24, 2015

There are many things you can do for marketing your organization and the animals and community you serve as an animal rescue and shelter. First and foremost, you need to have ads that catch the viewer’s eye and hold their attention. It’s not hard to do, but there are a few key points that are often successful.

Show pictures of the animals at their best.  Using good lighting, along with a smiling face, goes a long way with presenting them in a positive light. Give a good description of the animal, along with what type of home they would do best in, such as “Needs to be the only dog in the house,” or “Loves dogs/cats and children,” etc.

Post videos of animals interacting with people and other pets. Give each animal a short bio. Keep it simple and short to get your message across.

Tell people what they can do to help.  Keep it positive and upbeat.  Let them know you are available to help them and will work with them after adopting a pet.

Let the public know of the work you do in the community as an animal rescue and shelter.  Hold events and invite people to come by and say hello. Make contacting you easy by providing all your contact information: phone numbers, email, website and all your social media accounts. Be sure to respond quickly to all inquiries and assist in whatever way you can to answer people’s questions and help them with their concerns. Have flyers and business cards available to give out at your events.

Tell people how amazing you are. Let them know how much you care and most importantly, acknowledge and thank everyone who helps.  Always keep it positive and upbeat. Share all your successes. Follow-up and promote successful adoptions.

Show pictures of your volunteers and have them tell their stories of why they volunteer and what it has done for them. Tell your readers why they should volunteer and why they should help you. Invite them to contact you to find out more. Let them know that all help is appreciated and you welcome it.

Your work and message are important. People want to know about you and want to help. Don’t be shy about who you are and what you do. Push the message of it’s all about helping the animals. That’s the key to successful marketing.

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