7 Ways to Communicate with your Local Community: Get your Shelter Noticed

February 5, 2015

There are hundreds upon hundreds of animal shelters across the country. While big name animal shelters often get a great deal of notice, there are many shelters that continue to operate under the radar, but it doesn’t have to be that way. There are ways for animal shelters to get noticed quickly, and we’ve collected 7 easy ways to do just that.
1. Use Social Media
Social media is a quick, easy and often free way to get your shelter noticed. Starting a Twitter feed and building a circle of followers can be great advertising for an animal shelter. Facebook and Instagram are great options, too.
2. Offer Promotions
Adoption promotions are a great way to boost adoption rates and garner attention for your animal shelter. Slashing adoption fees, offering special “dog days” and “cat days” can get the community off their couch and into the center.
3. Pick a Spokesdog
Several animal shelters have gained significant awareness by promoting their shelter with a spokesdog. An animal shelter in Milwaukee gained significant awareness by taking their spokesdog, Gracie, to iconic areas around the city and handing out informational packets to passersby.
4. Create Videos
YouTube is a great medium for animal shelters. Take videos of the day-to-day activities at the shelter. Social transparency is a huge theme in business in 2015, and It translates well to animal shelters, too. YouTube can also be integrated into Facebook and other social media sites with great ease.
5. Interact and Engage
Once you have your social media sites set, you’ll need to engage with your audiences. Ask questions, run “cutest pet” contests and offer interesting content. The goal is to get users to engage with your sites and share your content so you can garner more followers.
6. The Newspaper
While print media has largely fallen out of favor with many people, the medium is still a great place to advertise special animal shelter events. Many newspapers offer both print and digital ad campaigns.
7. Talk to the TV Stations
Local news stations often look for “feel good” segments, so keep in contact with producers. This can help you garner your 15 minutes of fame on local media outlets, which can lead to a huge influx of community member coming into the animal shelter.
Exposure can make or break an animal shelter. While many shelters operate with a limited budget, getting the name out there needn’t be

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