Increase Adoptions with YouTube

March 19, 2013

In a world where social media has become common place in society, it is important for businesses to learn how to best utilize these new tools to advance themselves in order to reach the audiences they are looking for. Everyone is online now, whether it be on facebook, twitter or YouTube, everyone is connected, so you have to figure out how best to connect with them. YouTube is an excellent tool for animal shelters to use because it gives your potential adopters a chance to see not just pictures of the animals you have, but how the act, and how they interact, with other animals, people, and different age groups. For the adopter who is looking for just the right companion, getting a chance to see how those animals act may help them make the decision to come out to the shelter and meet that animal in person, and eventually adopt.

YouTube isn’t a difficult website to use. You can upload videos straight from your smart phone to the website as long as you have an account. This makes taking videos and sharing them with your audience extremely easy and not at all time consuming. You can take a video of a dog while taking it for a walk so that people can see how it does on the leash, or a video of a cat playing with a toy to show how playful and social it is. Social media is the best way to reach out to your base and draw in new adopters and volunteers.


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