Avoid Misspeaking about your Animal Rescue

March 6, 2012

               Media training is not typically part of the syllabus; however, there are actions to getting your point across and staying on track without someone distorting what you have to say. Arrange for the interview and plan what you will say related to the specific subject. Never do an interview without research! Remember, you don’t have to do an interview; it’s your choice.

If it is a topic you are not easy with don’t risk it. Develop your key message, and if directed off course bring the conversation back to this point. Short and simple sentences are key to keeping you on topic. Don’t let the reporter put words in your mouth, but be sure your proposal is clearly expressed. Reporters often say, “So, what you’re saying is…, ” if it’s not exactly what you mean correct them. An interviewer will often throw in uncomfortable breaks to make you anxious and speak more, but foresee the pause and end when you have no more to say. Nothing you say to a reporter is off the record. Don’t say it if you don’t want it reiterated.

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