Effective communication is a skill that is learned through practice.  

  1. Listening – the most important part of communication is learning to listen with a purpose.  Focus on the individual speaking to you and don’t allow other people or things to distract you while listening.  Listen for the real meaning or main point of what the person speaking is saying.  Make sure your body language is accepting.  Don’t prejudge.
  2. Body Language – This is the non-verbal way we communicate.  Body language can tell feelings that may not be said verbally. 
  3. Understanding – Confirm what the person has said in your words to make certain you understand what they are saying.  Ask questions if you don’t understand or need further clarification.
  4. Empathy – Put yourself in the other person’s shoes and try to understand how they feel.
  5. Responding – only after you have listened attentively and understand what the other person is communicating should you respond.  When responding do not become emotional, and don’t try to control or manipulate the person.  Look at it as an opportunity to learn.  Be careful of your own body language.  Look the person in the eye and assure that you have their attention.  Keep an even calming tone in your voice. Begin by clarifying your understanding of their situation, ask questions that may help them to deal with the situation and when offering advice, make it constructive and not degrading.

Well, since it’s Friday lets keep today’s blog short & sweet!  I know yesterday you read some great reasons why you should use video marketing for your animal welfare organization. Now, I am sure you are wondering “How do I create my own video channel?” Here are 4 Smiple Steps to do just that:

  1. Visit www.youtube.com
  2. Click on Create Account on the top left-hand side and complete the form
  3.  Log-in to your e-mail to verify your account
  4. Click on Upload , from here you can upload your first video from a saved  File on your computer

For ideas on what type of videos to create, visit our Facebook Page and join in the discussion!

Video marketing is on the rise across the country in small business and organization al use.  You Tube has made it easy for anyone to create a video marketing campaign and broadcast it to their target markets.  How can video marketing help you and your adult care facility?

  1. Cut your marketing costs!  Spread the word about the benefits of your facility for little or no costs.  You Tube is a free service and you can even create your own channel!
  2. Go Viral!  You Tube videos can be shared on Facebook, Twitter, your website, and other online media channels.   Viewers will share your video with their friends & family…who knows? Somebody may see it and think that would be a great place to adopt a new family pet!
  3. Get better Ranking on Google!  When you upload a video to You Tube it associates your video with your website address which will prompt viewers to visit your site online.  Google ranks you higher when somebody searches for animal organizations in your area; if your website is frequently visited.
  4. Channels Work!  When you upload a video you can create a channel in your business name.  Viewers can then subscribe to this channel and will be notified via e-mail any time you add a new video! This will keep you in front of them on a constant basis.

NPO leaders probably know best how long it takes to form strong, mutual relationships with donor groups, and how quickly those relationships can dissolve.  Well imagine how quickly these relationships could be destroyed if donors, volunteers, clients, or sponsors discovered that their nonpublic information was compromised from a breach that originated from within your NPO.  This breach can result in identity theft, which is America’s fastest growing white-collar crime.   And with today’s ever-changing technology, including online access to the global marketplace and personal data files, this is becoming a concern and even greater risk. 

The following are some ways Kimberly Woods, a twenty-year development professional, discusses how an NPO can experience a devastating breach of security:

  • An employee is reviewing the giving history of a large contributor, but leaves their desk to pick up data from a printer down the hall.
  • The fiscal year has ended and it’s time to toss old files in the dumpster outside the building.
  • Copies of donor’s contribution check were left behind on the copy machine.
  • An employee left your organization two weeks ago, but they still have password access to online data and their building security card was never turned in.
  • The receptionist has slips of paper on her desk containing donor credit card information.
  • Nonpublic information and data was mistakenly made available on the website.
  • Your organization has a formal Privacy Policy, but employees haven’t been trained on it yet.
  • A company laptop was stolen from a locked car or left unattended in public “just for a moment.”
  • The flash drive was left behind on the key chain of the company vehicle while being serviced.
  • Information was faxed or given over the phone to unauthorized recipients.

It is important to remember to take extra precautions when handling people’s nonpublic and personal data, especially with today’s technological advances.

Reference:  “Identity Theft—the Perfect Storm: How Safe is your Organization’s Nonpublic Information” By Kimberly Woods

7 Ideas you can Tweet

May 24, 2011

Yesterday’s post covered how to set up a twitter account for your animal welfare organization, so now that  you have an account- what should you do with it?  Now that your account is set up there are many ideas you can embrace in your new networking resource! Here are just a few of those ideas.  To share more ideas, visit our facebook page for Animal Welfare Organization Insurance Program.

  1. Tweet about interesting facts in your organization!
  2. Tweet about the ways you are benefiting your community!
  3. Promote Blog posts!
  4. Promote events and fundraisers!
  5. Ask Questions- those that follow you will tweet back!
  6. Organize a meetup (tweet up) with your followers!
  7. Drive traffic to videos of adoptable animals!

Post your own ideas to share with other animal welfare organizations!

Twitter is not like Facebook; in fact it’s quite different.  On Twitter you summarize your message in 140 characters or less.  It is a great way to direct followers to your main website or sub websites like facebook oryour  blog.  Twitter offers many of the same same benefits addressed in our earlier Social Media Marketing articles this year.  The more places online that you are active, the more your organization will be noticed for its efforts to help the local communities! Being recognized more leads to more fundraising opportunities and more individuals being helped!

Starting your Twitter account is just 6 EASY Steps!

Step 1:  Log on to http://twitter.com

Step 2: Create your username- make this unique to you!

Step 3: Find your friends and supporters!  You may already have friends/supporters on twitter and there are 2 ways you can search, one is by entering your e-mail address and password and the other is by entering their names.

Step 4: Set up your profile- located under settings.  This is where you will enter all of your information including your interests, location, real name, and e-mail address, and website address

Step 5:  Click on picture at the top of your screen. Here you can upload your profile picture from one saved on your computer.

Step 6: Click on Home at the top of your page.  Now you’re ready to start tweeting!