Figuring out how to fundraise can be a stressful process. Should we do a 5k? Should we do a car wash? Do we just ask for donations on our website or Facebook page? There are so many ways that you can reach out to the community, but you need to find what is right for your organization. Sometimes with all the options it might seem like your head is spinning, but Amazon has simplified it all.

In this day and age, anything you can imagine can be done or sold on the internet. So why shouldn’t we all take advantage of that? The internet is used to buy whatever product that you need because it’s no hassle. Look for what you want, order it and have it delivered straight to your door, just like that! With the ease of shopping because of the worldwide web, why can’t donating to your favorite organization be that easy? With Amazon Smile it is!
So what is Amazon smile you ask? Well let me tell you:
At this point, most people know about Amazon, but did you know while you, your family,
your friends and pretty much anyone shopping can donate with just the click of a button? Smile will donate .5% of every purchase that is made while they are shopping as long as they have selected your organization. They just need to go to
smile.amazon.com using their regular account, and make sure that they have selected your business before they make their final purchase. Now that might not seem like a lot, but think of how many times people shop on amazon, it’s not a once in a while thing at all.

In order to be eligible you need to have a registered EIN number as well as be a 501(c)(3) in good standing. Your organization also must not be a private fundraiser. Once you meet
those requirements, a designated administrator from your business can then set you up
with an EFT account. Every quarter your donations will be put directly into the account that you provide, easy as that! Unfortunately, they are not able to do paper checks, they will only do it as a direct deposit. The minimum they will deposit into your account is 5.00, so make sure that you are spreading the word to all that you know, to shop Amazon Smile with your organizations name!
While you can, by word of mouth, tell your friends and family to make sure they are thinking of you when they shop, you can also post about it on any social media that you may have. You can make a Facebook post or you can put the link and information on your web page. If you still aren’t sure how you want to put this information out to the public, Amazon has your back! Once you sign on to your organizations account on amazon, you can go to their marketing tools area where they can guide you in the right direction, such as a social media banner.
Fundraising can be difficult, but Amazon Smile has made it easier for you to do so with thesetype of donations. All you have to do is post about it!

Pets: A Varying Palette

September 11, 2018

I’m sure that everyone at some point in their pet’s life have heard that human food is not good for your them. Though there are certain spices and foods that you should avoid, not all human food is actually bad for your pet companion!

Think about it this way, your cat and your dog, they eat foods that are enriched with chicken, turkey, beef, etc. Well aren’t those all foods that we as humans eat? Have you ever taken a look in your pet’s wet food and noticed veggies? How about looking at the back of the food bag and reading the ingredients. I bet that you will find some familiar foods, some of which might be some of your favorites!

Not only do your dogs and cats have a wide variety with in their food, so do some of the not so average pets such as pigs, birds and lizards to name a few. Just like Humans our companions also have quote the varying palette.

Lizards, dogs and birds are predominately carnivorous , but it doesn’t mean that they won’t eat those healthy fruits and veggies. For example Apples are a great snack ( sans the seeds ) for your furry AND scaly friends in moderation. They are high in fiber and low in fat making for a yummy change up for the pets that you love. Another fruit that is has a dual purpose is watermelon. Not only is this good for your pet but it will also help keep them hydrated seeing as it is mostly water based. Watermelon is packed with vitamins that help with muscle and nerve function.

Lets not leave those veggies out either! Carrots are a favorite of dogs, lizards and birds because of the crunch that comes with it. They also promote great eye and skin health. Sweet potato is a base that is used in several brands of treats, but can easily just be cut up and fed to your pet raw. This is also a nutrient rich treat, and much healthier than white potato.

Here are a list of safe fruits and veggies that you can give your pets in moderation:

Spinach                Green Beans      Pumpkin              Broccoli                Brussel Sprouts Apricot

Cabbage              Carrots                 Cucumber           Celery                   Apple                    Mango

Banana                                 Blueberries         Raspberries         Pear                       Cantaloupe         Watermelon

Here is a list that you should try and avoid:

Cherries               Grapes                 Raisins                  Lime                      Lemon                  Grapefruit

Persimmons     Onion                    Garlic                     Rhubarb               Mushrooms

When it comes to meat, you can never go wrong with added protein as a treat, or as an addition to meals every once in a while. What you want to look out for here is seasoning. You should never give your pet meat that has been seasoned. Most seasonings have adverse effects that could cause long term damage when ingested, so make sure you are paying attention! A great treat for any type of pet would actually be eggs! This is a tasty treat that has great benefits for your furry ( or scaly ) friends skin. This is generally something that you would not give your bird.

So next time you go to grab yourself a snack or cook dinner, go ahead and look what you are making and maybe surprise your pet with a new treat!

Fundraising 5k

August 24, 2018

Running a marathon, that sounds fun right? No I didn’t think so. But you know what sounds fun? A 5k! Whether you are walking or running, it’s something that you can do solo, with your family, with a group, even with your dog! In the past couple of years 5k’s have been making there way on to the scene being used as a great way to get people together to exercise for a cause. Who wouldn’t want to get fit while supporting their favorite organization?

Being in the animal field, such as running a sanctuary, or being a foster, you are relying a lot on the donations that come in from the general public. Sometimes you need to get creative to get the community involved, and what better way than by jumping in on the band wagon and hosting a 5k in honor of your facility. These types of events are also really great to get some face to face interaction with those who are potential supporters and make a more personal connection, not only with you the owner, but with the animals that they will be donating too.

5k walks or runs are great for the community because you can host a larger amount of people at one time. In a time where health is a big focus, these types of fundraising events give people motivation to get out and do something while supporting something they are passionate about. To make it even better you, could make the 5k dog friendly so that people can bring their best friend out and support his furry brothers and sisters.

Other local animal products can set up stands at the beginning of the race and a portion of their proceeds can be donated to you. This is also a great way to spread the word about local business that people might not realize is in their very own community.

This is also a great time to spotlight some of your furry friends that the walk is benefitting. If you are in the business of adoption, bring some of your adoptable. Who knows they might even find their furrever home, or at the least get someone to sponser them! If you are trying to raise funds for a santuary, or a facility that doesn’t adopt animals, and you just give them a safe haven, bring them out so they can show their appreciation!

Whats wonderful about events like this, and most other types of events, is that most of the policies that we at Animal Welfare Organization Insurance Program write for our organizations will already have this covered. If they don’t they make it really easy to get the coverage so that it’s one less thing for you to worry about when you are putting on your 5k.

Fundraising is a tough thing to do , but when you can make it fun and interactive, people are more likely to come out and see what you are all about! Spread your love for your animals to other’s by walking it out for a cause.

So you found an animal in need?
No doubt we can all agree how hot it has been this summer. Not only is it hot for us , it is also hot for our furry friends as well! So what happens when you find an animal in need? There are a few steps you can take to make sure your friend is well taken care of.

Is this animal native wildlife? If so take note of a few things.

Does it have open or visible wounds?

Is it acting abnormally?

Does it seem to be breathing rapidly?

These are all questions that your local animal control or vet are going to ask. Always assess your surroundings, your safety is number one! Your local animal control or veterinarian should be able to guide you to the correct phone number if they are unable to help.

If you feel that you can safely handle the animal, make sure that you have gloves on. For
smaller animals, put them in a box padded with shredded newspaper or towels, and in an area that is quiet until you are given further instructions. Make sure that if you do handle the animal to wash your hands vigorously afterwards.

For a dog or a cat that doesn’t seem to have anyone with them, go ahead and call the local shelters and veterinarian. If they are friendly, try and read their tag, you might be able to get in touch with their owner. In this day and age, most pets are micro-chipped so the vet can be a great help! Even though you might have the urge to give the dog water or food, hold off on doing so until you contact the vet. Dog’s and cat’s have allergies too so you don’t want to upset their stomach, and chugging water isn’t good for humans and animals alike!

Let’s all have fun for what’s left of the summer and keep our friends safe in the process!

No matter how much love you have for animals, as an animal welfare organization you still need donations to fund basic necessities. Food, bedding, and medicine all come with a price and raising the funds to cover them is one of your biggest goals. Depending on your support system, partnerships, and the number of animals you provide care for, finding donors is sometimes challenging for animal shelters.

We’ve put together a list with five of our favorite fundraising ideas to increase donations to your animal shelter.

 

  • Professional Pet Photos

People treat their pets like family and giving them a chance to have professional photos taken is a great opportunity to raise money for your animal shelter. Partner with a local professional photographer to set up a photo opportunity at your location. Invite local community members to bring their pets for a photo session. You can charge a flat fee or accept donations depending on the photographers pricing. In addition to money raised by pictures, visitors may find a new beloved family member they’d like to adopt.

 

  • Pet Costume Contest

A pet costume contest is another fun way to raise money. Look for local community events like builder shows or street fairs that offer vendor spaces to organizations. Once you have an event scheduled, invite the community to submit pictures of the pets in costumes for a friendly competition. At the event, display the photos and let visitors vote for their favorite one with monetary contributions. When the contest is over, award the top three with a pet store gift card or baskets filled with pet supplies.

 

  • Hold a Pet Wash

Hosting a pet wash is a fun twist on the traditional car wash approach. Find a public spot that will let you set up that gets a good amount of foot traffic and is easy for patrons to stop in. Offer to give their pets a bath in exchange for a donation to your animal shelter.

 

  • Sell Animal Calendars

Calendars filled with animal pictures are a huge hit! You can either take pictures of animals available for adoption or ask adopting families to submit pictures of their furry family members. Connect with a local printing company to create and finalize the calendars and then sell them starting in November at events you attend, on social media, or on your website.

 

  • Add Penny-Wars to your Vendor Table

Many animal shelters set up at vendor events throughout the year. Having a game or some engaging activity at your table is a great way to attract traffic and start conversations. A Penny War allows attendees to vote for either a favorite animal or breed by dropping their change into the appropriate bucket.

Animals have a knack for capturing the hearts of many, which is why photographing the animals in your care is a crucial step in preparing for adoptions. Potential adopters spend time scouring the Internet looking for the right match for their family. As they scroll through pictures, you want to make sure they stop on your website or social media page and call about one of the dogs or cats you have available. Taking great photos of animals is not always easy because they are unpredictable and don’t always want to “sit and smile” for the camera.

Here are six tips for taking adoption pictures that instill a connection with potential adopters:

  • Avoid using flash.

 

If you use a flash, you’ll notice the animal’s eyes look red or blue in the final shot. Some animals may even be frightened by the flash making the photo session impossible. Instead, find an area with plenty of natural lighting so you don’t have to rely on the camera’s flash.

  • Focus on their eyes.

 

A dog or cat’s eyes speak volumes to potential adopters and are the key to capturing their heart. They tell a lot about the animal without you having to explain anything. If you can’t get them to look at the camera, go to where they are looking or ask for help from other volunteers.

  • Take pictures at their level.

 

The picture should be all about the dog or cat and getting to their level makes it easier to center the frame on them. Don’t forget to take close-ups so the animal is the star of the picture.

  • Show the animal’s personality.

 

Is the dog or cat playful? Or do they prefer to lie in the sun or a quiet place indoors? Try to showcase their personality so the picture paints a story of what potential adopters can expect. If the dog or cat likes to interact with humans, include photos of them playing or laying on the lap of a volunteer.

  • Use treats or toys they like.

 

Trying to persuade a dog or cat to look at you with a less than desirable treat or toy will get you nowhere. Make sure you use their favorites to get the best results.

  • Patience is important.

 

Patience is necessary when it comes to photographing animals. Some sessions will go exactly as planned and others can take some time. If a dog or cat isn’t quite cooperating with your efforts, give them a break by moving on to the next one. Sometimes they may just not be in the mood to interact with you, but they could be later on.

As social media use continues to rise, organizations, including animal welfare organizations, are relying on it to deliver their message, increase donations, and spread awareness. While the platforms are beneficial to your animal shelter, they also open the door to potential risks. If you or a volunteer posts the wrong thing, what was innocent can quickly damage your reputation.

Many animal welfare organizations choose to institute a social media policy and guidelines that volunteers agree to in order to volunteer for the organization. Before creating your own social media policy, it is best to outline what is and what is not acceptable behavior for volunteers. To help you get started, we’ve compiled a list of popular points to consider below.

The first policy you need to create should address volunteers posting on your organization’s behalf. Questions to answer include:

  • Who will curate content?
  • Who will publish it?
  • What channels do volunteers need to go through for approval?
  • Who will monitor and respond to comments and conversations on the business page?

It is a good idea to not add every volunteer as an editor or administrator on your account. Defining these roles up front limits any confusion. Once this is defined, you can create a strategy that:

  • Supports your mission and vision
  • Creates guidelines for what is acceptable or not acceptable
  • Illustrates your values as an organization

There is some debate on the legality of limiting or controlling volunteers’ personal activities on social media. It is especially important to outline what is acceptable and what is not because they often list organizations they volunteer at on their profile or promote your organization. If a volunteer posts something inappropriate, others may think your animal welfare organization condones their actions and choose to no longer support your mission. Here are several items to address in this section:

  • Define your core principles.
  • If they have doubts, skip posting.
  • If something is controversial, include a disclaimer stating their opinions are solely their own.
  • Never post pictures of someone harming animals.
  • Never post pictures that negate the quality of care your organization provides to animals.
  • Don’t post anything illegal.
  • Never share sensitive information about donors or adopting families.

Creating a social media policy helps to guide volunteers to make better decisions when they share information publicly. When implemented properly and volunteers are held accountable for their actions, the reputation of your animal welfare organization remains positive.

The ASPCA estimates that nearly 6.5 million companion animals enter animal shelters and rescues each year, but only 3.2 million find their forever home.  The rest of the animals either remain in the care of animal welfare organizations or end up being euthanized. The ongoing goal of every animal shelter and rescue is to find a way to increase animal adoptions. The animals in your care deserve to find a home where they will be loved and cared for long-term.

If your shelter or rescue is struggling to increase adoptions, we’ve put together the list below to inspire new ideas, strategies, and techniques.

  1. Focus more on the experience

Too often, individuals looking for pets skip the shelter experience because the idea of seeing so many unwanted animals is heartbreaking. While it is heartbreaking, entering your shelter doesn’t have to leave visitors feeling like that. Make it an energetic and happy environment by adding color, bright lighting, and minimizing clutter.

  1. Paint a pleasant picture

What does your online presence say about your animal shelter or rescue? Are there pictures of animals posted online? Do the animals look like they are living in a happy and well-kept environment? Or, do they paint a different picture? Your website should be inviting and engaging for users and focus on getting them to call or visit your location.

  1. Use social media

If you haven’t created a social media page yet, you are behind in the times. Social media platforms such as Facebook, Instagram, YouTube, and Snapchat are a gift to animal welfare organizations. The best part is they are free! You can post pictures and videos of available animals, and, with the right approach, thousands of potential adopting families can see them and fall in love.

  1. Dress for success

Just like you would dress for success if you were meeting with a significant donor, your animals also need to dress for success. Make sure they are well groomed at all times so it is more difficult for adopters to say no.

  1. Spend time in your community

Don’t hide the animals ready for adoption from the community. Take them out for walks in local parks and to pet-friendly events. By giving community members a chance to meet and see the animals, you spark conversations and build relationships with potential adopters.

  1. Limit the number available for adoption

Sometimes too many choices are overwhelming for those looking to adopt. Depending on the number of animals you take in daily, it may be beneficial to limit the number available for adoption. By limiting the choices, you make the decision easier for adopting families that may have left because the decision was too hard.

  1. Partner with the community

Partnering with the community on awareness projects like this one in Concord, North Carolina, may be what you need to fully educate your local community. Students in Concord created a movement with the help of their teacher to increase adoptions. When children get behind a movement, adults listen.

Through your animal shelter’s or rescue’s services, there are numerous opportunities for volunteers to donate their time and help animals in need. Whether it is managing paperwork, taking dogs for a walk, or making sure the kittens and cats are well cared for, there is also a chance for volunteer injury. When injuries occur, you risk losing valuable volunteers, being responsible for medical expenses, or coming face to face with a lawsuit.

All animal shelters and rescues need volunteers, but, unfortunately, not all of them have policies, procedures, or the right insurance in place to protect their mission. You can change that today by taking the following steps to minimize accidents and protect your volunteers.

Steps to minimize volunteer accidents:

  1. Identify areas of concern.

Review past volunteer injuries to identify problem areas that need to be addressed. Once you have those listed, observe any areas or activities that cause injury. Look for ways to prevent injuries and create a list of ideas to implement.

Alternatively, you can also observe all activities happening in your animal shelter or rescue to look for other potential areas of concern. Create a list of ideas that can help streamline and eliminate volunteer injuries.

  1. Document expectations.

Take your list of ideas and create documented procedures and policies that clearly explain your expectations. These can include the proper ways to care for animals, lift heavy objects, transport animals, and how often volunteers should take breaks throughout the day.

  1. Train volunteers.

Schedule mandatory training sessions for volunteers to attend. Explain the areas of concern, steps you took to review the processes, and new policies and procedures. Give volunteers time to review the procedures and ask questions so they gain a clear idea of your new expectations. Be open to hearing additional ideas or concerns since they are on the front line in these scenarios every day.

  1. Eliminate hazards.

After you have your volunteer team on board, work together to remove hazards like excessive boxes or wiring to prevent falls.

What happens if a volunteer is injured?

Even with a documented approach, volunteer injuries can still happen. bites, scratches, falls, and lifting injuries are extremely common in animal shelters and rescues. The best way to protect your shelter or rescue is to make sure you have volunteer accident insurance.

Volunteer accident insurance is similar to worker’s compensation insurance for employees. It pays costs associated with an injury that occurs while a volunteer is working for your animal shelter or rescue. The main difference is it pays costs that their health insurance doesn’t cover like deductible expenses.

Where can you find volunteer accident insurance?

Insurance agents that specialize in nonprofit or animal shelter insurance can provide you with a quote for volunteer accidents.

Investing in volunteer accident insurance shows volunteers that you care about their safety and well-being. By showing you care, you are more likely to retain valuable volunteers and recruit new volunteers after an injury occurs.

Cyber crime is on the rise with more than 1,000 companies reporting breaches in 2016, a 40% increase from the prior year. As hackers successfully target big-named companies, they are also starting to look at small businesses and nonprofits. Why? These smaller organizations typically have little security in place, making it easy for them to “step in,” take what they want, and move on without being noticed. Nonprofit animal shelters and rescues are not safe from these criminals.

As a nonprofit animal shelter or rescue, you need funds and resources to carry out your mission. The best source of revenue you have is receiving donations from supporters. Sometimes that money is hand-delivered, but in most cases, donors provide you with credit card information to make a donation. Electronic financial transactions make you an ideal target for cyber criminals. There are steps you can take to protect your donor’s information and your animal shelter or rescue.

Steps to Keep Donor Information Safe

  1. Use encryption.

Securing donor information starts with how you receive it. Whether you use third-party software on your website or take the information by phone, you need to secure it. Encryption scrambles the information while it’s being processed so an outsider cannot intercept it. Check with your software to make sure encryption is enabled.

  1. Create a password policy.

Many nonprofit animal shelters and rescues store their donor’s information on site. A hacker can break into your server, e-mail, or computers with little effort. You can create a password policy that establishes a set number and type of characters needed. Fourteen characters are recommended by the experts.

  1. Install data security features.

Firewalls and antivirus software help prevent hackers from accessing sensitive donor information. In addition to installing these features, you also need to update them regularly. Put a volunteer with a strong IT background in charge of this task so it doesn’t get overlooked.

  1. Backup data.

Backup your data daily if possible. While this doesn’t prevent hackers from accessing it, it does help you if there is a breach. Some hackers hold information for ransom or block you from being able to access your data. By having a current backup file, you have a complete list of the individuals who need to be notified their information was compromised.

  1. Educate volunteers.

Today’s hackers stop at nothing to gain access to data – often disguising themselves as popup ads or vendors you use. Educating volunteers on phishing schemes, malware, and other unsafe internet activities keeps your information safe from unwanted downloads.

Cyber Liability Insurance

Each of the steps will help keep your donor information safe but doesn’t guarantee a cyber breach won’t occur. Cyber liability insurance protects nonprofit animal shelters and rescues in the event of a cyber attack or data breach by paying costs associated with the crime. Costs include the following:

  • Notifying compromised individuals.
  • Investigation.
  • Legal counsel.
  • Business interruption.
  • Public relations.
  • Defense.
  • Settlement.
  • Bank costs for reissuing credit cards.
  • Regulatory fines and penalties.

Cyber crime isn’t going to disappear overnight, so it’s critical your animal shelter or rescue takes steps to minimize potential breaches and keep your financial resources safe in the event of a breach.