October 24, 2013
Planning for that special occasion can be fun and exciting but it also needs organization to be a success. It is important to make the right planning decisions and to have a grasp of what your audience may expect from the special event. Below are some simple tips:
One, identify the sort of event you want and the audience expected to attend the event. For example if you’re planning a cocktail party you might consider providing alcohol, appetizers, some music, perhaps a live band. With music you’ll need to consider the age group attending the party.
Two, decide on the budget and stick to it. Remember when compiling a budget to take into account rental, location of the venue, food and drink, seating, music or live entertainment, decorations, audio equipment, electrical supply and invitations stationary.
Three, choose your vendors which might be: caters, entertainment and florist. When choosing a caterer remember who your audience is, age, meat eaters or vegetarians or those who might need special diets.
Four, send invitations in good time but not too early. You don’t want people to forget and make other arrangements, but at the same time you’ll want to give them good warning to prepare for the special event. The right timing to send invitations is important. You’ll also need to know by return of the invitations slip who is expected to attend.
Five, Pick a theme and buy decorations to suit. Also will you need eating utensils, table cloths, napkins, cups and plates etc?
Six, appoint someone to be overall responsible for the event. Keep contact numbers and addresses and have a plan ‘b’ should something go wrong or someone important to the event doesn’t show up.
Lastly, be sure you have all the necessary insurances. You can buy special event insurance, but look carefully at the terms you may need additional insurances for liability or loss or damage to hired equipment.
If you plan carefully you special event will be a success and enjoyed by all who attend. The perfect special event has been well planned throughout from the moment of inception.
October 2, 2013
Creating an animal shelter is a noble profession. Animal shelters provide a place for abused, abandoned and homeless animals. In order to start a business helping animals, you must have a passion for animals and helping the needy. In addition to your passion, you must also create a vision. Writing a vision for your shelter is a great way to plan out the growth and development of the shelter. Here are some things you can include in your vision for opening a shelter for animals.
Financing – Where is the money going to come from? You need a building, staff and supplies. You also need the proper licensing and certifications if you don’t already have them. There are grants and donors who can help finance the shelter. If you have money saved, count that in the total you have. Tally up how much you need now and in the future.
Types of animals – Will your shelter be just for dogs, cats, or both. There are many types of animals. You should narrow down the list and be realistic about the animals you would like to care for.
Capacity – How many animals will you take in? How long will you keep them? What are the laws in your state concerning how many animals are allowed? You should definitely know the answer to this before completing your vision.
Services - What services will you offer? Will you partner with a local vet clinic and other non-profits? Make sure this is included in the vision to provide clarity.
When writing your vision you should make it clear and to the point. Many of the points in your vision can help you build a successful business plan and a mission statement to guide your staff. Opening an animal shelter can be a wonderful and rewarding service. Take the time to think about all the steps before you begin.
September 5, 2013
Off-site adoptions are a great way for your shelter to increase adoption rates, visibility and support for your animal shelter. Many local businesses and specialty pet retailers nationwide, such as PetSmart and Petco, partner with animal shelters and rescue organizations to run adoption programs. Pets looking for good homes stay in the store and are cared for until they are ready to be adopted. Placing animals in a high volume retail location greatly increases the chance that they are adopted into good homes. Many people who would otherwise not visit their local animal shelter are exposed to animals needing adoption. This is extremely beneficial to animal shelters facing overcrowding issues as it provides additional housing for animals, while simultaneously increasing the rate of adoption. Typically, such an arrangement does not require your shelter to provide any additional staffing on-site as most businesses are happy to care for your animals and handle off-site adoptions.
Additionally, the high number of people visiting these stores will have the opportunity to learn more about your shelter and your activities within the community. Some may even wish to volunteer their time or donate money to your organization. Provide pamphlets or flyers at these events to update the public on the work your shelter does and demonstrate why you need their support. This provides the dual benefit of matching needy animals with caring people and increasing awareness of your shelter’s needs and activities. Some stores and businesses may be willing to partner with your shelter on larger events such as adoption drives or a weekly adoption event. Sponsoring these events brings more customers into the store, while providing your shelter with even more visibility and chances for adoption.
Partnering with local businesses or major retailers for off-site adoptions can be a boon for your shelter or rescue organization. These mutually beneficial arrangements allow your shelter to increase adoption rates, reduce overcrowding and increase visibility and awareness while bringing in more customers to your host’s business.
September 3, 2013
Like any small business, an animal rescue shelter is faced with the difficulty of figuring out how to market while still sticking to its figures. The difference? While small businesses are certainly on a budget that’s required to make things run smoothly, an animal rescue shelter is working with a far smaller budget (and sometimes, a far greater need for attention).
While the Internet can seem like an overwhelming stage on which to perform your marketing show, the reality is that once you embrace it, you’re embracing some great marketing that you can do on a zero dollar budget! Freeing your mind can mean freeing your wallet, and you’ll probably come out on the other side with some great new publicity!
Here are some tips to help you get your animal rescue shelter up and running your marketing campaign on a shoestring budget:
- Facebook. Maybe it sounds simple, or maybe it sounds overwhelming. In either case, you should find it essential. Much of the world lives on Facebook, and the thing that makes this great for your organization is that this is free marketing! Create a page, have your already-loyal fans “like” you, and post, post, post! Create a welcoming space that invites supporters to post pictures of their adopted pets or ask questions about how to handle their recently adopted pets. Make sure you monitor the site, and interact with your visitors!
- Twitter. This is another must-do social media concept. With thousands of Twitter followers just waiting to Tweet about your organization, this is the new word-of-mouth concept that you can’t afford to miss out on!
- Yelp! The oldest marketing trick in the book is word-of-mouth. When you do great work in your community, let the community do a little marketing for you by bragging about how much they love you. Some people think that Yelp! is simply a forum to rate great restaurants, but this is quite the contrary. Yelp! is a forum where your community can brag about you and tell everyone else about the great work you’re doing!
While navigating the “no budget” budget can seem overwhelming, if you give it a little time and effort, the community is here to do some amazing marketing for you. Let the people that love your work do a little work for you, and embrace the age of Facebook, Twitter, and Yelp! Your animals will thank you for it!
September 1, 2013
National Animal Shelter Week is one of the biggest events designed to help shelter animals find the homes they need. Shelter directors, staff and volunteers are tireless in helping to find the right homes for animals under their care. This annual observance is a great way to say thanks for those who give so much of time and effort to help save these animals.
While most people are aware of shelters in their community, they might not automatically think of adopting an animal from one when they’re looking for a new pet. An annual event that recognizes shelters and their efforts is a great way to increase awareness of animals in shelters that need homes. Once a person has adopted a pet from a shelter, they are likely to continue doing so in the future.
National Animal Shelter Week occurs from November 7th through 13th each year. During this time, many people are getting ready for the holiday season and might be thinking of adding a new member to their family. This is a perfect time for people who love pets to think of getting a new pet or seeing what they can do to help out pets in shelters.
There are several ways that shelters can help get the word out about this event. Try to schedule adoption events at local pet stores, parks and other locations with a lot of high traffic to coincide with the event. This is a great way to increase awareness of your shelter or rescue group in the local community.
Use your Facebook or other social media profiles to get the word out about National Animal Shelter Week. This is one of the most effective ways to reach people about your shelter’s activities and events. If you have access to a tech-savvy volunteer with the right skills, consider making a video that can be posted and shared online.
Don’t forget about the importance of reaching out to those without Internet access. Contact a local newspaper reporter about running a new story on this event that features your shelter. Some local TV or radio stations may be willing to run a free PSA about this event. If you’re lucky, someone from your staff may be able to give an interview.
August 21, 2013
August 26th is National Dog Day. This would be an excellent day for dog owners to celebrate their beloved pets, and for other families to consider adopting. That means shelters everywhere have the opportunity to find forever homes for the many dogs that inhabit them. These shelters have a golden opportunity to increase their adoption rates, but some may not know where to begin. Here are some ideas to make national dog day a success for any shelter.
1. Promote Online.
Nearly everyone is connected to the internet these days, and many of these people frequent social media sites. Causes that promote animals are nearly universally popular, and will receive many likes on Facebook, and followers on Twitter. Once your shelter has received a fair share of followers, it is due time to highlight some exceptional dogs that you have at the shelter. Some may be smart, or cute, but make sure to highlight their qualities. This will raise people’s interest in adopting these animals. When national dog day grows closer, make sure to remind people a week or two before the big day so they retain interest.
2. Highlight The Greatness Of Dogs.
Dogs are great animals, and that is why they have a day dedicated to them. Talking about their finer qualities is a good way to get people on board with adoption. Dogs can make great companions. They can be both loyal and obedient. Highlighting some positive factors of dogs is sure to sway some people into giving some of your shelter dogs a forever home.
3. Outline The Benefits Of Dog Ownership.
Owning a dog is a great way to lower blood pressure, and keep in shape. It’s also an excellent way to teach children responsibility. For single guys, it can be an ice breaker when talking to women. There are many great reasons to own a dog, and the reasons are different from person to person. Pointing out the positive qualities of dog ownership is a good selling point, and will be sure to find you dogs a forever home.
National dog day exists because dogs are fantastic. They are loving, loyal, and a member of the family. Some families do not know the joy of dog ownership, and sadly, there are many dogs without a loving family. This trend can be bucked with some clever marketing. There is no better time to adopt a dog than national dog day.
July 17, 2013
Are you having difficulty finding homes for the furry friends in your animal adoption facility? If so, there is an easy and helpful way that you could increase the exposure of the animals you have available for adoption. If you work or volunteer in the animal shelter industry, chances are that you have a love for animals and would adopt them all if you could. Although it may not be feasible to keep all of the pets for yourself, use pet adoption directories online to help increase adoptions.
Petfinder- Petfinder.com is an easy to use directory that allows you to simply go to the website, type in what breed, the age, the sex, and the location of the pet that you want. With over 360,000 pets available now, animal lovers are sure to find what they are looking for.
Animalshelter.org- This organization has been helping find pets homes since 2003. Do a quick search on their website with your preferences to find the pet that is right for you. This directory is compiled of animals found in shelters and rescues nationwide.
Adopt a Pet- Visit adoptapet.com to search for not only cats and dogs, but other animals as well. This website makes it easy to find the right pet for you.
Let everyone know that choosing to adopt a pet can help to save lives. These directories make it easier than ever before to find the right furry friends