October 30, 2013
Are you and your dog getting bored with the monotonous walks around the neighborhood? Of course you are! Humans and dogs alike need to change it up once in a while. Luckily, there is a website for dog owners to get their next adventure for them and their furry friend to go on. Just copy and paste this URL into your web browser http://adventure.dogtime.com. This website also informs dog owners on pick-up tips from outdoor experts, allows owners to share their own stories with fellow dog lovers, and earn point that can be used for donations to non-profit animal organizations and prizes for themselves and their pup. You’ll never run out of activities to do with your dog!
Okay, I know you’re excited with the points so I’ll start with that. The way that you earn these points is by sharing the featured articles, posts, images, videos, etc., submitting a post, and getting your post approved and posted on the site. Check out this page to see exactly what your points get you http://eukanuba.voicestorm.com/Page/Points. Now, all you need to do is start making memories with your dog, posting them on this blog, and earning donations for great causes.
October 9, 2013
You Tube has grown to be a huge website with no signs of slowing down. The videos are all user submitted, and quite a few of them are videos of their pets doing cute and silly things. A lot of these videos are popular and have acquired over millions of views. If you are in charge of an animal shelter and are looking to increase adoptions, making videos of the shelter animals may be in your best interest.
There are quite a few stars that have found their start on You Tube. Justin Beiber was discovered for his great singing talents from videos his mother submitted on the site, and now he is one of the biggest pop stars in the world. Other talented people have rose to popularity, and make a respectable living from their user submitted videos. However, some of the biggest stars on the video sharing site are not even human.
Maru the cat is a Scottish Fold cat from Japan that has become famous for doing silly stuff like jumping in boxes. It may sound silly from an outsider’s perspective, but the cat’s videos get more hits than a lot of videos starring humans. Currently, Maru’s videos have been viewed over 200 million times. Fans of these videos fawn over his cuteness, and probably wish they had a cat like him. Your shelter may not have a Maru in it, but there are probably many great dogs and cats waiting to be discovered by prospective owners. Viewers of You Tube videos may be the target audience to find your animals forever homes.
Finding forever homes for the animals in your shelter is your ultimate goal, and You Tube could help you achieve it. Someone in your town may watch a video submitted by you featuring one of your animals, and may decide to adopt it. If you make several videos, and it only results in one adoption, you can call that a success. That may be one pet adoption you would not get otherwise. Make You Tube videos featuring your shelter animals today. You’ll be glad you did.
September 24, 2013
Starting an animal rescue shelter requires planning, equipment & facility preparation and sufficient funds. The initial step is to decide which type of animal you need to create shelter for and the number of animals you will comfortably cater for. Depending on your resources and facilities, you can take any number of animals you want. Below is a quick guide on how to start a rescue shelter.
Assuming you have the necessary skills and training in taking care of animals, you need to find a suitable location to set up the facility. You need an ample space to ensure safety of the animals. Do not forget to check out zoning regulations for the piece of land that the facility will be built on. Take you time to evaluate whether the existing structures on the land can be converted for your own use.
If your rescue shelter qualifies for 501 c 3 status, donors and contributors will be allowed to offer you supplies, food and money. Usually, it takes three to six months to attain 501 c 3 status after completing the paperwork with the Internal Revenue Service. Ensure that you have checked the licenses required by your city and state to run such a venture.
Donations and fundraising
This is most crucial part in starting an animal rescue shelter. You can start a membership program for animal lovers in your community. This way you will be able to raise some funds to support your venture. You can also add donation buttons on your website and be sure to acknowledge those who support you. Pet food companies may offer discounts on your purchases and well wishers may offers services and goods which are equally important as financial contributions.
Proper health care services is another important issue when setting up a rescue shelter. It is advised that one should build a good relationship with a local veterinarian. Some veterinary clinics will accept to offer discounts on health services for all animals that have been rescued.
Finally, you will also need to obtain insurance to cover you in case a person in injured or bitten by your animals or hurt in your premises. Typically, starting an animal rescue shelter needs personal contribution, passion for animals and patience in order to achieve your ambitions.
September 5, 2013
Are you in charge of managing your animal rescue shelter or animal welfare website? If so, you are likely using this website to provide useful information on how to help rescue animals, bring them to a shelter, take care of rescued animals, and maybe even donate to the cause. If the website is unattractive, hard to read, or unorganized people will likely not have their interest held long enough to obtain any useful information.
Keep it short
When trying to find information on a topic; people are searching for a quick answer most of the time. Compose content in the shortest way possible. Bullet points and short paragraphs are not anywhere near as intimidating as a giant block of text is.
Keep it simple
The layout of a website is very important when trying to attract and keep a visitor’s attention. If a website is hard to navigate, users may attempt just finding another website that is easier to understand and access. Using a familiar format will help users navigate your site. The following are all great ways to help users:
-A search bar
-Links to social media sites
-Contact information at the bottom of the page
-Minimal colors and font sizes
Keep it accurate and up-to-date
If there’s one thing website users dislike, it’s outdated information. It can be very frustrating, especially when people are taking the time to donate to a non-profit organization. Make sure that all information is updated often, and that all the information on the website is accurate.
These suggestions can make your website stand out, and make your website more useful to both you (to boost functionality and activity of your animal rescue shelter or welfare organization) and users (who want to help your organization).
September 2, 2013
As we work tirelessly to save America’s unwanted and neglected pets, we know that community support and high-quality volunteers are the keys to keep animal shelters running. Sometimes it may seem impossible to stay on top of educating the public, fostering support and encouraging donations from the public and recruiting new volunteers. In these areas, a well-crafted social media campaign is essential for every animal shelter.
Understanding the benefits of social media is the key towards driving behavior and garnering support, according to the business experts at Forbes Magazine. Adding social media to your community awareness toolbox is essential because:
- Social media allows you to directly connect with the support system you already have. You can easily keep your volunteers and supporters informed by inviting them to join you on Facebook, Twitter and Pinterest.
- Using social media allows you to grow your network organically. Friends can easily invite other friends, helping you garner more support. Connecting your social media accounts to your webpage will allow casual browsers to connect with you.
- Since social media connects you with people who already have an interest in animal rights, you can take advantage the human desire to help by posting a call to action for your animal shelter.
- Social media helps give a face to your our cause. You can post additional photos and short bios about all the animals in need. Encourage your supports to share these posts to help increase the likelihood for animal adoption.
- Perhaps most importantly is that using social media allows you to praise your everyday heroes. Did a family save allowance to buy some much needed supplies? Did four dogs find forever families today? Did a volunteer stay late to clean cages? Tell your Facebook fans all about it. Good news spreads like wildfire.
Of course, it takes some practice to learn how to use your new social media accounts. Be sure to keep these simple tips from the Guide Star Blog in mind when crafting your posts:
- Facebook is excellent for announcements, praising volunteers and calls to action. Use Twitter to share bits of wisdom and answer questions from supporters. Pinterest is excellent for adding all your behind-the-scenes photos.
- Be sure your posts are well written and tell stories. Fans connect with the human element of your organization.
- Be clear and concise. Tell your audience exactly what you need and how it will be utilized.
March 19, 2013
In a world where social media has become common place in society, it is important for businesses to learn how to best utilize these new tools to advance themselves in order to reach the audiences they are looking for. Everyone is online now, whether it be on facebook, twitter or YouTube, everyone is connected, so you have to figure out how best to connect with them. YouTube is an excellent tool for animal shelters to use because it gives your potential adopters a chance to see not just pictures of the animals you have, but how the act, and how they interact, with other animals, people, and different age groups. For the adopter who is looking for just the right companion, getting a chance to see how those animals act may help them make the decision to come out to the shelter and meet that animal in person, and eventually adopt.
YouTube isn’t a difficult website to use. You can upload videos straight from your smart phone to the website as long as you have an account. This makes taking videos and sharing them with your audience extremely easy and not at all time consuming. You can take a video of a dog while taking it for a walk so that people can see how it does on the leash, or a video of a cat playing with a toy to show how playful and social it is. Social media is the best way to reach out to your base and draw in new adopters and volunteers.
June 17, 2011
Everyone experiences the anxiety known as stress and knows the “wear and tear” it can have, emotionally and physically. It is important to remember that stress isn’t so much caused by different events or factors; rather, how we react to them. Stress can result from a multitude of internal and external factors like relationships, work, family, and our own behavior.
Stress can be positive and negative. For some people, stress can cause a new awareness and compel you into action and provide you with a new angle or light on a situation. However, when stress is negative, it can cause a multitude of dejected feelings and can lead to a number of health problems. Stress can cause you to experience psychological and physical symptoms such as:
- Memory problems
- Upset stomach
- Difficulty sleeping
- Anger, frustration, uneasiness
- Difficulty with decisions
- Loss of objectivity
These things can lead to very serious physical and psychological conditions so it is very important to learn how to manage your stress.
An excerpt from the article “Managing Stress” by Marilynn Allemann, LCSW, CPC
May 27, 2011
Well, since it’s Friday lets keep today’s blog short & sweet! I know yesterday you read some great reasons why you should use video marketing for your animal welfare organization. Now, I am sure you are wondering “How do I create my own video channel?” Here are 4 Smiple Steps to do just that:
- Visit www.youtube.com
- Click on Create Account on the top left-hand side and complete the form
- Log-in to your e-mail to verify your account
- Click on Upload , from here you can upload your first video from a saved File on your computer
For ideas on what type of videos to create, visit our Facebook Page and join in the discussion!
May 26, 2011
Video marketing is on the rise across the country in small business and organization al use. You Tube has made it easy for anyone to create a video marketing campaign and broadcast it to their target markets. How can video marketing help you and your adult care facility?
- Cut your marketing costs! Spread the word about the benefits of your facility for little or no costs. You Tube is a free service and you can even create your own channel!
- Go Viral! You Tube videos can be shared on Facebook, Twitter, your website, and other online media channels. Viewers will share your video with their friends & family…who knows? Somebody may see it and think that would be a great place to adopt a new family pet!
- Get better Ranking on Google! When you upload a video to You Tube it associates your video with your website address which will prompt viewers to visit your site online. Google ranks you higher when somebody searches for animal organizations in your area; if your website is frequently visited.
- Channels Work! When you upload a video you can create a channel in your business name. Viewers can then subscribe to this channel and will be notified via e-mail any time you add a new video! This will keep you in front of them on a constant basis.
May 24, 2011
Yesterday’s post covered how to set up a twitter account for your animal welfare organization, so now that you have an account- what should you do with it? Now that your account is set up there are many ideas you can embrace in your new networking resource! Here are just a few of those ideas. To share more ideas, visit our facebook page for Animal Welfare Organization Insurance Program.
- Tweet about interesting facts in your organization!
- Tweet about the ways you are benefiting your community!
- Promote Blog posts!
- Promote events and fundraisers!
- Ask Questions- those that follow you will tweet back!
- Organize a meetup (tweet up) with your followers!
- Drive traffic to videos of adoptable animals!
Post your own ideas to share with other animal welfare organizations!